linkedin sales-marketing paid media strategist (remote)

Paid Media Strategist (Remote)

SmartBug's Paid Media Strategist role is dedicated to delivering a deep level of expertise across all paid media channels. Not only does the Paid Media Strategist bring this area of expertise to bear across SmartBug™ client services on an as-needed basis, but the role also maintains a direct book of clients where the Paid Media Strategist is the liaison and primary point of contact between the client and extended SmartBug™ team, thus, helping to build strong, long-term client relationships.

The Day-to-Day

As a specialist who both handles revenue and assists in delivering services and expertise to clients outside the role's direct management, the Paid Media Strategist is responsible for:

  • Operating as the main point of contact for all matters specific to your directly assigned accounts
  • Building and maintaining strong, long-lasting customer relationships
  • Overseeing customer account management for directly assigned accounts, including negotiating contracts and agreements to improve profit; escalating to Team Leads as needed.
  • Developing trusted advisor relationships with key account contacts, customer stakeholders, and executive sponsors.
  • Ensuring the timely and successful delivery of our solutions according to customer needs and objectives.
  • Defining important metrics for paid media performance.
  • Running and overseeing paid media content.
  • Effectively monitoring account budgetary goals.
  • Measuring the success of every paid media campaign based on the performance of account KPIs.
  • Staying up to date with latest paid media best practices and technologies.
  • Working with and delegating multidisciplinary teams with copywriters and designers.
  • Effectively collaborating with internal team members servicing the account.
  • Having a deep understanding of the client's business, objectives, and current gaps.
  • Ensuring the precise and seamless execution of account strategies.
  • Actively identifying and removing barriers to success.
  • Understanding at a high-level the marketing technology required to make plans successful while continually expanding on this knowledge as-needed.
  • Recommending improvements to SmartBug's internal processes as it relates to paid media.
  • Actively researching and collecting data to help inform paid media strategies moving forward.
  • The regular reporting on and monitoring of performance and optimization results.
  • Driving client's revenue growth through paid media strategies and tactics.
  • Contribute regularly to SmartBug™ content
  • Other responsibilities as assigned.

How You Will Be Measured

A Paid Media Strategist is measured on several dimensions that are key to the role, including:

  • Contribution to SmartBug™ revenue as measured by accounts under management
  • Target of 25/month, Incentive for 30 month
  • Client results/ROI
  • Client retention

Experience And Education Requirements

  • Authorization to work in the U.S. without employer sponsorship is required
  • A minimum of 3 years experience in developing, implementing, and leading paid media strategy for various channels including AdWords, Bing, Amazon, YouTube, LinkedIn, Twitter, Facebook/Instagram, Terminus, and other third-party ad platforms.
  • B.A. or B.S. degree is required; aligning field preferred
  • Proven ability to manage multiple projects and consistently meet deadlines
  • Excellent organization and time management skills
  • Ability to lead and direct internal resources with confidence, identify and act on project issues and risks, seeing each through to its proper resolution
  • Solid business acumen, management, and problem-solving skills
  • Hands-on experience with project management systems is required; experience with Teamwork is strongly preferred
  • Proven relationship-building skills and communication experience
  • Strong presentation skills and ability to communicate with executive-level clients
  • Basic understanding of digital marketing outside of Paid Media, including content marketing, SEO, and website optimization
  • Proficiency in Microsoft Office and Google Suite
  • Experience working remotely in similar roles is strongly preferred

Interview Process

  • Phone screening
  • Video call with hiring manager
  • Video call with VP of Client Services
  • Reference checking
  • Final video interview with SmartBug's CEO

About SmartBug Media™

SmartBug Media™ is a fully remote globally recognized intelligent Intelligent Inbound™ agency that assists businesses in growing revenue through content marketing, sales enablement, web development, marketing automation, and PR. For over 10 years, SmartBug™ has helped businesses increase qualified leads, close customers, and enhance the reach and loyalty of their brands. We're one of a handful of HubSpot Diamond partners in the world, the highest-rated agency in the history of the HubSpot ecosystem, and named HubSpot's Global Partner of the Year in 2018. With 5 Comparably awards won in 2018 and being certified as a "Great Place to Work" a second year in a row, it's clear that it's not just our clients that like us.

Tired of browsing?

Get our smart newsletter. Fill your skills and let us send you only highly relevant offers, weekly.

Takes 1 minute to set up including this 25s video
Email example