linkedin sales-marketing paid media strategist (remote)

Paid Media Strategist (Remote)


SmartBug's Paid Media Strategist role is dedicated to delivering a deep level of expertise across all paid media channels. Not only does the Paid Media Strategist bring this area of expertise to bear across SmartBug™ client services on an as-needed basis, but the role also maintains a direct book of clients where the Paid Media Strategist is the liaison and primary point of contact between the client and extended SmartBug™ team, thus, helping to build strong, long-term client relationships.



The Day-to-Day



As a specialist who both handles revenue and assists in delivering services and expertise to clients outside the role's direct management, the Paid Media Strategist is responsible for:

  • Operating as the main point of contact for all matters specific to your directly assigned accounts
  • Building and maintaining strong, long-lasting customer relationships
  • Overseeing customer account management for directly assigned accounts, including negotiating contracts and agreements to improve profit; escalating to Team Leads as needed.
  • Developing trusted advisor relationships with key account contacts, customer stakeholders, and executive sponsors.
  • Ensuring the timely and successful delivery of our solutions according to customer needs and objectives.
  • Defining important metrics for paid media performance.
  • Running and overseeing paid media content.
  • Effectively monitoring account budgetary goals.
  • Measuring the success of every paid media campaign based on the performance of account KPIs.
  • Staying up to date with latest paid media best practices and technologies.
  • Working with and delegating multidisciplinary teams with copywriters and designers.
  • Effectively collaborating with internal team members servicing the account.
  • Having a deep understanding of the client's business, objectives, and current gaps.
  • Ensuring the precise and seamless execution of account strategies.
  • Actively identifying and removing barriers to success.
  • Understanding at a high-level the marketing technology required to make plans successful while continually expanding on this knowledge as-needed.
  • Recommending improvements to SmartBug's internal processes as it relates to paid media.
  • Actively researching and collecting data to help inform paid media strategies moving forward.
  • The regular reporting on and monitoring of performance and optimization results.
  • Driving client's revenue growth through paid media strategies and tactics.
  • Contribute regularly to SmartBug™ content
  • Other responsibilities as assigned.


How You Will Be Measured



A Paid Media Strategist is measured on several dimensions that are key to the role, including:

  • Contribution to SmartBug™ revenue as measured by accounts under management
  • Target of 25/month, Incentive for 30 month
  • Client results/ROI
  • Client retention


Experience And Education Requirements

  • Authorization to work in the U.S. without employer sponsorship is required
  • A minimum of 3 years experience in developing, implementing, and leading paid media strategy for various channels including AdWords, Bing, Amazon, YouTube, LinkedIn, Twitter, Facebook/Instagram, Terminus, and other third-party ad platforms.
  • B.A. or B.S. degree is required; aligning field preferred
  • Proven ability to manage multiple projects and consistently meet deadlines
  • Excellent organization and time management skills
  • Ability to lead and direct internal resources with confidence, identify and act on project issues and risks, seeing each through to its proper resolution
  • Solid business acumen, management, and problem-solving skills
  • Hands-on experience with project management systems is required; experience with Teamwork is strongly preferred
  • Proven relationship-building skills and communication experience
  • Strong presentation skills and ability to communicate with executive-level clients
  • Basic understanding of digital marketing outside of Paid Media, including content marketing, SEO, and website optimization
  • Proficiency in Microsoft Office and Google Suite
  • Experience working remotely in similar roles is strongly preferred


Interview Process

  • Phone screening
  • Video call with hiring manager
  • Video call with VP of Client Services
  • Reference checking
  • Final video interview with SmartBug's CEO



About SmartBug Media™



SmartBug Media™ is a fully remote globally recognized intelligent Intelligent Inbound™ agency that assists businesses in growing revenue through content marketing, sales enablement, web development, marketing automation, and PR. For over 10 years, SmartBug™ has helped businesses increase qualified leads, close customers, and enhance the reach and loyalty of their brands. We're one of a handful of HubSpot Diamond partners in the world, the highest-rated agency in the history of the HubSpot ecosystem, and named HubSpot's Global Partner of the Year in 2018. With 5 Comparably awards won in 2018 and being certified as a "Great Place to Work" a second year in a row, it's clear that it's not just our clients that like us.

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