Digital Marketing Specialist
Company Industry: Third Sector & Not-for-Profit
Opportunity: The Mom Project is helping to source candidates for the above client who is looking for a Digital Marketing Specialist
Commitment: 20-25 hours per week, 25% on-site,75% remote
The Mom Project is thrilled to partner with a career & education development Non-Profit in Boulder, CO. They are looking for a permanent, part-time Digital Marketing Specialist to join their team!
This role is 75% remote, but the ideal candidate will be in their office 1 day per week. The salary range for this position is between $25-35/hour ($28,800-$39,000 salary) based on experience.
The mission of the client's organization is to help women living in extreme poverty understand and ignite the impact of their full potential by equipping them with unique entrepreneurial training, for women of all ages/ This training has proven to help lift these women's families out of poverty with dignity and provide meaningful career growth.
Reporting to the Global Communications and Brand Manager, the Digital Marketing Specialist will lead generation channels, including email, paid ads, optimizing their website through best practices, increasing visibility, and contributing to increasing revenue from both programs and philanthropy activities.
In this highly collaborative role you will build efficient, beautiful, and responsive webpages optimized to support the customer journey and lead generation. You will fully own the website, its performance, integrating plugins, optimizing content for performance, customer journey and lead generation. You will establish analytics for sales and marketing with a focus on ROI and revenue growth.
Own and manage SBS’s Email Marketing:
•Build and execute all email marketing campaigns in Mailchimp, including content creation, scheduling, optimization and reporting.
•Collaborate on strategy and business goal alignment then independently implement email marketing in Mailchimp.
•Carry out segmentation, list building, and email drip campaigns/lead nurturing campaigns.
•Track and report on email campaigns in order to guide improvements and establish the most effective path forward.
•Ensure Mailchimp list integrity.
•Develop content calendar and lead nurturing campaigns.
•Collaborate on content creation including copy and design, ensuring the consistency of the brand.
•Maintain regulatory compliance.
Own and manage the website:
•Develop, update, and optimize the organization’s website on Wordpress.
•Serve as the lead developer on the SBS website using a blend of back-end and front-end skills.
•Build and administer high performing landing pages.
•Grow organic website traffic and increase email conversions.
•Manage WordPress plugins – Yoast, Gravity Forms, WP Forms, etc.
•Implement proper web standards for web, like meta tags, URL structures, backlinks, security, images, and videos
•4-5 years of digital marketing experience preferred
•2-3- years of experience using tools including, Mailchimp, Word Press, Google Analytics, Yoast and photoshop preferred
•Strong attention to detail and exception writing skills
•Able to be flexible in an ever-changing, fast-based Non-Project environment
•Able to commute to the Boulder, CO area at least one day a week
• Opportunity to partake in cool and meaningful work that will advance your skills.
• A mission-driven team committed to enabling 1 million women to lift their families out of poverty.
• Flexible schedule with the opportunity to work remotely 75% of the workweek.
• Excellent time off benefits, including a paid, organization-wide closure over the holidays.
• Employee-match program when you contribute to the company-sponsored Simple IRA.