glassdoor sales-marketing digital marketing associate (freelance/contract)

Digital Marketing Associate (Freelance/Contract) Inc. is a growing lighting and design e-commerce company looking for an analytical and results-oriented digital marketing associate to join our team. This person will support our e-commerce digital marketing strategy, including daily execution, campaign optimization, and reporting for all paid digital channels (PLA, remarketing, SEM, Facebook). Success in this role will be fueled by an inner drive, passion for learning, and a desire to improve the status quo.

Initial Responsibilities
  • Daily execution and management of paid marketing tactics, including product listing ads, display advertising, and search engine marketing campaigns
  • Drive increased performance of shopping campaigns by optimizing bid strategy, product feed, and other data attributes
  • Ensure proper pixel requirements and tracking parameters are outlined and implemented for each campaign
  • Implementation of optimizations including budget reallocation, bid management, negative keyword development, a/b creative testing, etc.
  • Manage the setup and implementation of new paid marketing channels, including Facebook prospecting, remarketing, and retargeting campaigns
  • Daily tracking and weekly reporting of campaign performance via Google AdWords, Google Analytics, and internal tools
  • Manage relationships with external partners
  • Work with the e-commerce team to define specific tactics to reach our target audience and exceed online sales goals via paid marketing
  • Suggest optimizations and testing ideas for current and future channels by analyzing past performance and leveraging channel knowledge
Skills Required
  • 2-3 years of paid digital marketing experience with an e-commerce advertiser, ad agency, or ad network
  • Prior knowledge of and campaign execution for PLAs, display, and paid social advertising
  • Strong Excel/Google Sheets, Google Analytics, AdWords experience required
  • Ability to analyze large datasets and distill into actionable, data-driven recommendations
  • Proactive problem-solver who can dive into business questions and identify root causes
  • Competence and professionalism when dealing with internal and external partners; a team player
  • Organized and proficient at independently managing workload and prioritization of responsibilities
Situated in the heart of Old City, Philadelphia, the team is comprised of passionate, driven, and engaged individuals. Our team members have a variety of backgrounds and experiences that span design, e-commerce, retail, manufacturing, and media. This candidate will join a rapidly scaling company and have ample opportunities for growth.

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