glassdoor sales-marketing digital advertising copywriter

Digital Advertising Copywriter


Are you an experienced copywriter with a talent for crafting short, creative ad copy that disrupts, engages and compels the user to click the proverbial CTA button?

Is your portfolio filled with original concepts and copy that showcase your creative flair and ability to effectively use word play, idioms & humor?

Do you love brainstorming and prefer writing conceptual ads, headlines & taglines, as opposed to long-form writing?

Does it annoy you to see ads with spelling/grammatical errors, typos or lousy concepts?

If you’re bursting with excitement because you answered “YES” to all four questions above, please keep reading.

excelerate Digital, McClatchy's national digital marketing agency, is on the hunt for an accomplished Digital Advertising Copywriter.

But, mediocre copy won’t cut it. We’d rather insert, “lorem ipsum” or “blah, blah, blah” in our client’s ads than generic, uninspiring copy that nobody wants to read. Our clients deserve great copy that yields results. Think you can deliver?

Speaking of clients, we have LOTS of them. So, it’s important to be adept at writing copy for businesses in vastly different verticals. For example, you might write ads for a hospital, casino, law firm, sperm bank, plumbing company and a college in the same week. If that kind of variety doesn’t intimidate you, we’d like to tell you more.

The Digital Advertising Copywriter is responsible for brainstorming and transforming ideas into effective copy for digital marketing campaigns, including banner ads, social media ads, landing pages, websites, email blasts, newsletters, articles and digital marketing collateral.

Location: excelerate Digital is headquartered in downtown Raleigh, NC. However, we’re open to the position being remote for the right candidate.

Additional Responsibilities:
  • Work with Client Success Strategists to determine each client’s needs;
  • Collaborate with the creative team to develop clear, persuasive campaigns across multiple digital platforms and throughout the client’s online presence.
  • Partner with digital designers and strategists to ensure copy, design and SEO/SEM are aligned for all campaigns;
  • Develop well-rounded strategic direction & concepts through understanding the client’s voice, messaging and current strategy, as well as learning about their industry;
  • Revise, edit and proofread content as needed or directed by client and creative team;
  • Respond to feedback in a timely manner;
  • Work within tight deadlines;
  • Research competitors and keep abreast of market trends.
Qualifications:
  • Bachelor’s degree, preferably in English, journalism or marketing;
  • 3+ years of copywriting, advertising and digital media experience preferred;
  • Online portfolio of writing samples required;
  • Meticulous editor with exceptional command of English grammar, spelling and punctuation;
  • Open minded, positive and enthusiastic;
  • Excellent time-management and communication skills;
  • Agency experience preferred.
Still reading? Fantastic! It’s time to learn about the company you’d be working for. McClatchy is a leading media organization with a powerful print and online audience. We’re fueled by excelerate Digital, our national digital marketing agency, which connects top-tier advertisers and agencies with targeted audiences by deploying multi-platform marketing campaigns. If you land this job, you’ll be working for excelerate Digital, and your hard work will be rewarded with an excellent salary and generous benefits package.

Now, all we need is your resume, cover letter and the link to your online portfolio.

McClatchy is an equal opportunity employer.

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