app jobs sales-marketing companies l lancesoft inc *marketing analyst - search engine marketing (sem) recruitment advertising specialist

*Marketing Analyst - Search Engine Marketing (SEM) Recruitment Advertising Specialist


Title: *Marketing Analyst - Search Engine Marketing (SEM) Recruitment Advertising Specialist
Duration: 12 Months
Location: Manager based in Rhode Island but worker may be remote.

Position Summary:

As a contract Search Engine Marketing (SEM) Recruitment Advertising Specialist you will help run our pay-per-click (PPC) recruitment marketing activities. You will be a key member of the *** Recruitment Marketing Team and you will have an opportunity to develop paid search campaigns across job and social sites, such as Indeed, ZipRecruiter, Google, and Facebook to drive qualified candidates our career site (jobs.cvshealth.com
We are looking for someone with a consistent record of planning and implementing recruitment advertising campaigns with a focus on growing conversion rates every step of the way. You should be able to explain career site conversion rates, application to hire rates and discuss the concept of measuring source of influence and hire.

Duties:

Designing and implementing effective Search Engine (SEM) / Pay-Per-Click (PPC) Campaigns
Optimizing ad platforms for pay per click (PPC) media such as Google AdWords, Bing Ads, Facebook, and Job Aggregators like Indeed, Glassdoor & Ziprecruiter.
Managing SEM campaigns based on relevant metrics such as CTR, CPC, and specific return on investment actions
Analyzing the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy
Presenting data on weekly calls to clients, reviewing metrics and optimizations.

Experience:

REQUIRED EXPERIENCE:
  • 3+ years advertising experience
  • 2+ years experience in SEM Experience in lead generation
  • Shown success at optimizing and running new and existing PPC campaigns
  • Recruiting analytics and reporting
  • Skilled in Excel and PowerPoint
PREFERRED EXPERIENCE:
  • Experience in recruitment Talent Acquisition, Marketing, Advertising, Communications, or similar environment
  • Geo-targeting and bid management experience
  • A/B testing to increase the efficiency of PPC campaigns to attract targeted demographic, increase leads/conversions, expand reach or other goals
  • Paid Social Media marketing
Education:
Communications, Marketing or similar bachelor¿s degree

Regards
Anup Mishra
703-889-6506
AnupM@lancesoft.com



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