glassdoor sales-marketing digital marketing associate

Digital Marketing Associate


Your Team
Reporting into Adrienne Moulian, Digital Marketing Manager for North America, the Digital Marketing Associate will work as a key player in implementing and executing the day-to-day digital marketing activities across a variety of disciplines, ultimately collaborating with the team to accomplish the digital initiatives and goals for the company, Brookfield Residential. This team member will thoroughly understand our website, be up to date on web trends and bring a diverse and deeply analytical digital skill set, including Sitecore administration and analytics. In addition to the analytics/data knowledge, the team member will recognize the business needs and goals, as well as a thorough understanding of the user experience in order to move enhancements and updates forward.

This team member will effectively work with and provide service to internal and external customers; share information and solicit input. Forge consensus to reach goals; actively participate as a team member in immediate work group by listening and commenting on suggested solutions. Exude strong multi-tasking and organizational skills to assist with meeting scheduling and overall coordination. Seek information to enhance understanding. Generate trust and confidence. Communicate clearly in written and oral forms.

Working internally with team members and leaders from all departments and regions with a focus on, but not limited to IT, Marketing, and Customer Experience. Working externally with digital & communication agencies, marketing consultants, and vendor partners.

Your Key Deliverables
Website Maintenance
  • Understand the structure of brookfieldresidential.com and the meaning of the Find Your Home journey by gaining historical context and gaining insight to the user experience perspective
  • Administer the website through the CMS, Sitecore, to perform updates and edits
  • Sitecore hierarchy knowledge – understand the larger picture of the structure and foundation
  • Ability to spot issues, bugs or content management errors from the front and back end of the website and manage accordingly
  • Respond and assist in resolving Help Desk issues/tickets related to Website content or training issues
  • Module functionality and awareness
Website Enhancements
  • Assist the team with the enhancement strategy process
  • Work closely with Digital Marketing & Technology team members and Agency Partners to delve into marketing analytics on all platforms to gain deeper business insights and ensure smart business decisions
  • Extrapolate user testing results and translate into practical solutions
  • Ability to organize, add and edit tickets and stories within JIRA with data collected from user testing, analytics and the business to define functionality and organize deployments
  • Liaise with agencies to collect any additional information needed to push a ticket to the development stages
User Acceptance Testing (UAT)
  • Perform UAT on assigned tickets on multiple platforms to ensure approval from the business
  • Work with team members across the company on testing new enhancements and leads associated with them
Internal Communications
  • Create awareness plan around website deployments and enhancements and assist teams with implementation as needed
  • Assist Digital Marketing Manager with overall website communications - work collaboratively with creative, technical and internal team members to ensure transparent and consistent communication
Department Accounting
  • Manage and process invoicing for website enhancements, maintenance and miscellaneous projects
  • Work with Corporate Finance to ensure invoicing is correct and handled in a timely manner
  • Monitor items within the budget, staying ahead of balance and amounts allotted per code
Misc. Projects
  • Provide feedback as needed as new projects are brought to the team
  • Assist team with administrative tasks including scheduling, meeting organization, etc.
Must Haves
  • Bachelor's degree preferably in Marketing, Communications, Technology, or related discipline
  • 4+ years of work experience with an emphasis on website management, digital marketing, or related discipline
  • Knowledge of Sitecore, Google Analytics, Microsoft Teams, Outlook, Excel, etc.
  • Strong communication skills – ability to communicate clearly and effectively through many different mediums
  • Technical competency to position and willingness to add to knowledge base
  • Strong work ethic and ability to multi-task – meets deadlines and displays determination and persistence
  • Problem-solving skills – motivated to take on challenges, at times with minimal direction
  • Understanding of digital marketing and analytics
  • Knowledgeable about current technology, real estate digital trends – stays abreast of latest developments
Nice to Haves
  • Experience with new construction real estate, change management, and/or digital transformations, a strong plus
  • Knowledge of JIRA, a strong plus
Your Opportunity

We are proud to offer our employees what they value most:

• Competitive compensation
• Excellent extended health benefits
• 401k matching
• Generous tuition assistance program
• Leadership development and mentorship programs
• Charitable donation matching
• A culture based on our values of Passion, Integrity and Community

Your New Home

At Brookfield Properties, the foundation of our success is firmly rooted in our people.

Our company is comprised of experts across a range of specialties who share a goal of ensuring our properties are continuously evolving to meet the needs of our communities and stakeholders. To meet this goal, we hire visionary, entrepreneurial talent who help us innovate and enhance our business. We build collaborative teams who value integrity, creativity and diversity.

Our teams operate an iconic portfolio of irreplaceable properties within the world's most dynamic markets. As one of the largest real estate services companies, we provide management and development expertise exclusively for properties owned by Brookfield Asset Management.

Our development group draws on its unparalleled design, entitlement and construction expertise to envision and deliver best-in-class, iconic assets and destinations. The team's multidisciplinary skill sets from across our sectors capitalize on the unique opportunities that exist in the market today.

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