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Copywriter


Brunswick Corporation is seeking an Brunswick Boat Group Copywriter to join our Creative Services team. Bringing a thorough understanding of the boating and fishing communities to our Organization, you will be responsible for tailoring content that resonates with these communities and help bring our brands’ stories to life. Additionally, you will be assisting in developing the tone of campaigns and ensuring adherence to brand voice. The Brunswick Boat Group Copywriter will work closely with the Manager of Creative Services, graphic designers, our brands and campaign managers to develop, create, execute and deliver materials that position Brunswick—and our boat brands—as the leader in the marine industry.



RESPONSIBILITIES

  • Knowledge in the boating and fishing communities—including boating/fishing terminology—and the ability to tailor content towards these audiences
  • Write, edit and proof copy for: print ads, digital ads, catalogs, brochures, point of purchase displays, trade show displays and more
  • Transform direction and copy points from creative briefs into engaging and effective copy concepts that fulfill our brands' branding and marketing initiatives
  • Partner with designers to brainstorm and develop campaigns that carry out goals and the creative vision for our brands
  • Translate the messaging of individual brands into copy that incites our customers to buy those products
  • Collaborate with brand marketing departments to contribute content for blogs, website and social channels occasionally



QUALIFICATIONS

  • 5+ years of experience in an advertising/marketing agency or in-house marketing department preferred
  • Bachelor's degree in Communications, English, Marketing, Public Relations, Journalism or Creative Writing
  • Proven experience of developing content for a variety of communication channels
  • Ability to tailor writing to different brand voices
  • Strong project and time management skills
  • Ability to meet tight deadlines and work on multiple projects simultaneously with a strong attention to detail
  • Must have writing samples
  • Fishing and/or boating experience


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