glassdoor sales-marketing digital marketing automation specialist - infusionsoft

Digital Marketing Automation Specialist - Infusionsoft


They say you can’t change the world. Well they were wrong . . . we actually are.

3 years ago David and his wife Carol set out on a world-changing mission, to end all human suffering.

David is one of the world’s foremost leading experts on mindset and business strategy, and Carol is a seasoned operational executive with a background in engineering and has become one of the leading experts on marketing and systems automation. Together they’ve created one of the fastest growing brands and businesses in the personal and business development industry.

In just a few short years, Inc named our annual event, The Powerful Living Experience Live, “A Top 3 Must Attend Personal Development Event For Entrepreneurs” (along with Tony Robbins’ Date With Destiny) and David was recently named by both Inc and Success Magazine as “a leading expert on the next evolution of mindset.”

Mission of this Position

We are looking for a Digital Marketing Automation Specialist to help build and manage campaigns across multiple platforms! This is an incredible opportunity for an expert in automation and a deep knowledge of Infusionsoft to help drive customer enrollment and engagement in one or more of our life-changing programs. We are looking for someone with a passion for utilizing technology to drive outcomes, understands CRM best practices, is extremely detail oriented, has ninja relational data skills and is an excellent communicator. The ideal candidate for this role is flexible, process oriented, skilled in documentation and highly organized. If this sounds like you, keep reading…

If you are passionate about changing the world through human transformation. If you are obsessed with performance-driven marketing and seeing the impact your work will have on furthering our mission to end human suffering, this is the ideal position for you.

What you’ll be doing:
  • Manage our marketing automation platform and customer relationship management (Infusionsoft) and ensure correct communication with connected systems
  • Integrate 3rd party tools and technologies (Clickfunnels, WebinarJam, ScheduleOnce, AppointmentCore, PlusThis, Google Analytics, Kajabi, Close.io, iTracker 360, Zapier etc.) so that they seamlessly integrate into streamlined campaigns.
  • Create campaign execution and project management documents that provide detailed overview of systems integration, steps and timing.
  • Conduct thorough testing and assure quality assurance of new and existing campaigns.
  • Setup and schedule reporting across all campaigns and all platforms to monitor campaign performance and results
  • Employ data management and data cleanse best practices to ensure data integrity.
  • Plan, execute, and measure experiments (A/B testing) and conversion tests
  • Collaborate with agencies and other vendor partners
  • Support internal teams by troubleshooting any errors that are reported by team members.
  • Evaluate emerging technologies and provide perspective for adoption where appropriate;
Requirements

Experience:
  • Relational database management experience with strong analytical skills and the ability to manipulate large data sets and apply complex logic on multiple processes.
  • Senior-level experience (equivalent to 3+ years) in Infusionsoft operations, database marketing, list generation, campaign management,/testing and reporting. automation/segmentation/digital marketing.
  • Campaign automation deployment for marketing as well as billing/finance needs.
  • Familiarization with Close.io, ScheduleOnce, AppointmentCore, Clickfunnels and Zapier a plus
  • Develop, execute and analyze A/B or multivariate tests.
  • Advanced Excel skills.
  • Familiarity with Quality Assurance (QA) protocols and ownership of QA sign off for deliverables
  • The ideal candidate will have experience with CAN-SPAM/CASL/GDPR anti-spam laws.
  • WordPress, HTML, CSS, Javascript is a plus.
  • Email design skills would be an advantage but not essential.
  • Responsible self-starter with the ability to problem-solve and work in a fast-paced environment with frequently changing needs and schedules. Cool, calm and collected under pressure. Must possess comfort with competing and shifting priorities.
  • Home office with high speed internet (minimum of 10x1 mbps) and up to date computer hardware / software (purchased within the last 3 years).
You could be our star candidate if:
  • You think strategically and work collaboratively with a team.
  • You thrive in a flexible and fast-paced environment.
  • You are self-driven. We work remotely. No one will breathe down your neck. If that is required, this isn’t the gig for you.
  • Fast but detail oriented. Highly organized. Team player and strong communicator.
  • You can multi-task and work in a deadline-driven environment with limited supervision.
  • Again, no ego. No jerks. No prima donnas. Just awesome folks who are on mission to transform the world one mindset at a time.
Benefits

A little about us

We are an inspired team, grateful that we get to do this for a living. We aim to do everything with world-class excellence. We work hard. We play hard. We hire passionate people who don’t have to be micromanaged. There is a growth opportunity. We set clear expectations and communicate often. We are honest and respectful. We are on a journey together. We are a team. We are changing the world one mindset at a time.

How to Apply:

If you’re fired up about what we are doing, then we want to hear from you.

Please complete the application on the next page, including providing your resume, cover letter and a video introduction (details below).

Send us the following to [email protected] :
  • For the subject line use (your last name) - Digital Marketing Automation Specialist
  • Your resume
  • Your cover letter answering the following questions:
    • Why are you interested in this opportunity?
    • Why are you the preferred candidate?
  • Create a video using YouTube, loom or Vimeo (we don’t open video files)
    • Tell us or show us in less than 10 min how you will handle the following scenario in Infusionsoft:
      • Part A: We have 4 'lead magnets' that we run traffic to separately. We want to make sure that regardless of which lead magnet the person opts in for, that person is delivered all 4 eventually. We also want to segment out people that are entrepreneurs/business owners so we can run targeted campaigns to get them into a higher level coaching program. How would you configure Infusionsoft to accomplish this?
      • Part B: Using the above example, how would you determine which lead magnet is performing best?
      • Part C: We offer a 4 month coaching program including weekly experts group calls with different experts (expert 1 on week 1, expert 2 on week 2, expert 3 on week 3) plus: 1:1 calls with their coach. What systems would you suggest can be used to:
        • Notify/remind client of upcoming group and 1:1 calls
        • Track attendance to group calls (these calls are interactive where they can ask questions)
        • Provide a link to client to book their 1:1 call with their coach and properly follow up prior to the call with details
        • Generate a log that tracks client participation on 1:1 call and group calls.
  • Create an SOP document that explains in detail how the above set of campaigns delivering the 4 lead magnets is configured (provide as much detail as possible)
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