glassdoor sales-marketing regional director of marketing

Regional Director of Marketing


The Regional Director of Marketing is responsible setting region-wide marketing strategy that supports the achievement of top line and bottom line growth. Work with mall marketing teams to accomplish goals. The position will be remote.

Primary Responsibilities:
• Setting region-wide marketing strategy that supports the achievement of top line and bottom line growth
• Understanding the demographics of the markets we serve and how those demographics relate to our retailer mix in order to drive customer traffic
• Developing strategies to attract both current and desired future customers to the property as well as increase length of their trip
• Developing short-term (1-year) long-term (3-year) business strategies and solutions that support operating standards, leasing/merchandising direction& criteria, amenities& services
• Leading the efforts to understand of the appropriate approach and medium to use that aligns with the various consumer segments by property
• Leading development and evaluation of quantitative plans for marketing programs, services and amenities
• Developing creative partnerships that drive awareness and traffic that correlates to sales
• Identifying new business and revenue opportunities, critical needs, economics, tools and resources to balance the“experience” with the“economics” necessary to impact long-term capture rate and market saturation levels against established individual asset metrics to ensure we yield highly productive/profitable properties
• Communicating across all business functions including Leasing, Asset Management, Development, Finance, Operations, Security, Corporate Marketing
• Supporting Development through creating messaging for optimal customer experience during property refreshes, expansions and renovations
• Establishing standards and best practices
• Supporting the needs of the individual strategic business plans of each property
• Recruiting, developing and managing high performance Marketing Director talent

Education:
• A Bachelor’s degree from a four-year college or university in marketing
• 5+ years in retail and/or related shopping center experience
• Minimum 2-3 years management experience

Knowledge, Skills and Abilities:
• Ability to communicate with and make presentations to: retailers, leasing, event and sponsorship prospects
• Ability to work independently combined with a strong collaborative style of communication
• Knowledge of marketing fundamentals and research
• Strong verbal and written communications skills; plus interpersonal and selling skills required
• Ability to develop strategic solutions required
• Persuasion and conflict resolution skills required
• Ability to communicate with all levels within the organization and ability to work and learn independently and in a team situation
• Ability to learn and use new systems (Sales Force)
• Strong organizational and time management skills
• Excellent interpersonal, oral and written communication skills
• Ability to deal with multiple tasks effectively and establish priorities
• Strong attention to detail
• Excellent PC, Excel, MS Word and PowerPoint

Professional and Personal Characteristics:
• Creative and innovative approach to solving problems and resolving issues.
• Ability to work independently combined with a strong collaborative style of communication
• Demonstrated organizational skills.
• Strong analytical and technical skills.
• Results-oriented and high energy.
• Highest level of personal integrity.
• Ability to multi-task in a fast-paced environment.
• Ability to prioritize work and meet deadlines.
• Passionate and committed to his or her own personal and professional development as well as that of his or her colleagues.

Starwood Retail Partners provides equal opportunity to all employees and applicants for employment, without regard to race, color, religion, sex, age, national origin, disabiliyt, marital or veteran status, or sexual orientation.
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