glassdoor sales-marketing director, brand comms (commerce marketing)

Director, Brand Comms (Commerce Marketing)


Purpose & Overall Relevance for the Organization:

Primary: Serve as the strategic lead and provide oversight to adidas global communications focused on the Brand overall, driving best-in-class communications planning, campaigns, budget management, analytics and practices for the business globally

Secondary:
  • Serve as the primary day-to-day contact and face of Global Brand Communications to Global Category Brand Leads and Key Stakeholders
  • Manage the planning, alignment and internal communication
Key Responsibilities:
  • Support the Sr. Director Brand Communications on all levels of planning related to brand communications
  • Lead the development of both seasonal and annual holistic and integrated communications strategy, plans and campaigns to deliver on brand needs, partnering closely with Planning and Global Category directors to harvest consumer insights
  • Foster a high-performance relationship with adidas agency roster
  • Partner with the Sr. Director Brand Communications to develop and drive the global communications strategy development for the brand, to inform advertising creation plans
  • Effectively manage an integrated team of communication experts whether that be direct and/or dotted in the completion of all Brand Campaigns
  • Align with Global Category Brand Directors to harvest consumer, product and category insights to directly inform Brand communication plans
  • Ensure global Brand Communications rollout plan is adhered to globally and with the markets
  • Responsible for partnering with the Director of Media to ensure insights and requirements of all brand initatives are used to inform the Global Media Strategy and that media insights are infused into overaching Brand Communication Plans
  • Give strategic and development guidance to the Sr. Manager Brand Communications
Stakeholder Management:
  • Ability to effectively manage internationally located team and partners
  • Aggressively foster and motivate internal and external media teams
  • Clearly and confidently manage brand communications at the senior level (e.g. Directors and Local Brand Activation leaders)
Team Management
  • Lead and direct team of project managers
  • Handle all related line management responsibilities:
  • Coach and mentor team members with people development plan
  • Foster a highly motivational and encourage highly diverse working environment
  • Instill a team culture in which all important issues are discussed openly and constructively
  • Support definition and drive people strategy (e.g. recruitment)
  • Empowers individual team members and generates a can-do culture
  • Manage the HR interface
  • Promote a high performance culture by setting clear expectations and individual goals
  • Evaluate the competencies of your team on a regular basis and provide prompt feedback and guidance to drive high performance
Key Relationships:

Global Marketing, BU Comms Teams, BDBS, Agency, Analytics, Markets

Knowledge, Skills and Abilities:
  • Ability to translate consumer media behaviors and business challenges into holistic communication plans
  • Deep knowledge of analytics and proven success using data to inform strategy
  • Organizationally savvy - ability to effect change and thought throughout an organization
  • Proven experience in advertising creation: agency management, planning, briefing, production and analysis
  • External and/or agency work experience at the planning and/or strategy levels
  • Experience managing agency partnerships and building strategic relationships
  • Deep knowledge of both traditional and digital/social media channels and an ability to develop and interpret media plans and analytics for both
  • Ability to act as an internal spokesperson for the brand as it relates to all facets of integrated marketing
  • Strong written and verbal communication skills
  • Strong experience presenting to large groups with different backgrounds (marketing function + internationally diverse market teams)
  • International work experience and ability to speak multiple languages is preferred, not mandatory
  • Broad understanding and passion for the sports and/or entertainment industry
Soft Skills:
  • Boasts a passion and deep understanding of sport
  • Relentless drive and commitment to win, working extremely well under pressure
  • Strategic, organized and process and solution-oriented with an attention to detail
  • Innovative thinker
  • Challenges the status quo while understanding the value in the fundamentals
  • Can independently prioritize and manage workload; works well under remote management
  • Collaborative by nature. Able to partner with internal and external teams and is flexible to variable team dynamics and cultures
Requisite Education and Experience / Minimum Qualifications:
  • 7 years + broad marketing/media experience with exposure to global clients and a mix of agency and brand-side experiences
  • 5 years + experience managing the planning, development and execution of advertising
  • Degree educated preferably in a Marketing discipline
At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game. We foster the athlete's mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture - the 3Cs: CONFIDENCE, COLLABORATION and CREATIVITY.
  • CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don't have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning - it helps us improve.
  • COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other's abilities and talents.
  • Being the best sports company in the world takes CREATIVITY. No great athlete succeeds by copying their predecessors' training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title: Director, Brand Comms (Commerce Marketing)

Brand: adidas

Location: Portland

TEAM: Marketing & Communications

State: OR

Country/Region: US

Contract Type: Full time

Number: 238149

Date: Mar 16, 2020

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