glassdoor.com sales-marketing digital marketing manager

Digital Marketing Manager


Digital Marketing Manager If you are a Digital Marketing Manager with experience, please read on!

Top Reasons to Work with Us

We are looking for an experienced Performance Digital Marketing Manager with an eye for detail and the ability to implement strategies that go beyond the "standard" best practices. This role will report directly to the President with dotted lines to the Marketing and Creative Director and the Content Director. With their guidance, you will take ownership of our multi-channel marketing strategy, design a scalable program, and accelerate our growth. This role will be responsible for executing and optimizing all facets of our paid media tactics while assisting in the development and execution of targeted consumer workflows, SEO strategy, and user experience.

What You Will Be Doing

- Campaign design and management:
Creatively execute campaign management tactics daily across multiple campaign types ( search, social, display, video) including but not limited to account structure, settings, keywords, creative, bidding, landing pages, A/B testing, tracking, and analysis.
- Connect with our customers
Execute complex cross-channel customer journeys that follow a consumer across e-commerce (e.g. Shopify), email, social, and paid ads and serve appropriate content based on actions taken.
- Develop and optimize
Analyze our conversion rates, and volume through continuous testing efforts.
- Manage your budget
Own the marketing budget and spend, allocate dollars and time efficiently, run tests, report, and iterate to improve performance.
- Be Self-sufficient:
Must be comfortable working from home and collaborating primarily with our Creative
Marketing Director and Copy Director
Content Strategist via Zoom meetings, Slack, and email.

What You Need for this Position

- 3-5 years experience in a Performance Marketing or Digital Marketing role.
- Experience with HubSpot required.
- Proficiency in Google Analytics, Facebook Analytics, and Google Ads to view conversions across different attribution styles.
- In-depth knowledge of the creation of custom audiences and audience development
- Hands-on knowledge of creating customer journeys from cold prospecting traffic that is brought from surveys/blogs, to awareness ads, to a direct sell campaign.
- Knowledge of positive/negative keyword research.
- Proficiency in Google Shopping and YouTube campaign creation.
- Hands-on knowledge of data normalization to bulk upload product lists to third party platforms.
- Hands-on knowledge of creating a recurring order customer list, managing subscriptions, and identifying design changes that can be made to increase conversion rate.
- Influence design changes to websites based on customer heat map data.

What's In It for You

- Competitive compensation
- Fully Remote
- Benefits:
Health insurance
Paid time off
Flexible scheduleSo, if you are a Digital Marketing Manager with experience, please apply today! -

Applicants must be authorized to work in the U.S.



CyberCoders, Inc is proud to be an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.

Your Right to Work In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
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