glassdoor.com sales-marketing web content strategist

Web Content Strategist


With the news of COVID19 spreading, Aquent is committed to ensuring the safety and well being of our employees. This includes providing technology to support video interviews, resources and support for employees to work from home successfully, and fully covered healthcare for eligible employees.

*This positing can be remote until it's safe to go into the office.

Our healthcare client in Oakland, CA is looking for a Web Content Specialist to help support the eBusiness User Experience Team and work to create “wow” experiences for our customers. Our team provides full-service interactive creative services to help achieve our collective goal of being a high-performing team, dedicated to web product excellence and ease of use.

The Web Content Specialist will be part of the Content Strategy team within the digital marketing team, This person will work closely with content strategists, interaction designers, visual designers, IT and business stakeholders to create and manage compelling, usable web sites, sections and pages.

The successful candidate will have a strong working understanding of best-practice web usability, findability and site management, and have experience applying SEO principles, HTML/CSS.

Key to this role is fluency in content management systems, with skills in CMS operation and demonstrated experience managing content on large, complex websites
The candidate will be a skilled communicator and collaborator, able to work with internal teams and stakeholders to create stellar results.

To be successful in this role, the candidate must be able to hit the ground running in a fast-paced, demanding corporate environment, and be a quick leaner to understand our business and our products.

Candidate must posses:
  • Excellent writing and editing skills, with a strong command of best-practice web content standards, with SEO research and implementation skills
  • Strong CMS skills, and demonstrated experience managing content on large, complex websites. HTML/CSS skills.
  • Working knowledge of web information architecture principles
  • A strong understanding of user-centered design and navigation principles
  • Ability to operate effectively and collaboratively on a cross-functional team that includes Interaction Designers, Visual Designers, Content Strategists and Usability Researchers/Testers
  • The creativity and ingenuity needed to create content solutions that balance user needs with business/legal requirements
  • Excellent communication, speaking and presentation skills
  • Excellent customer service skills with ability to work with all levels of the organization
Required Skills:
  • Bachelors Degree
  • Minimum 3 years experience creating and managing content for an internal corporate team or an agency working with large corporate clientsExpert level CMS skills and experience
  • Intermediate web development skills – HTML/CSS/JavaScript
  • A strong understanding of user-centered design and navigation principles
  • Experience implementing SEO best-practices across a variety of platforms to vastly different audiences without losing sight of the end user experience
  • The creativity and ingenuity needed to create content solutions that balance user needs with business/legal requirements
special offer