glassdoor.com sales-marketing digital marketing associate/associate manager

Digital Marketing Associate/Associate Manager


At Veeva, we build enterprise cloud technology that powers the biggest names in the pharmaceutical, biotech, consumer goods, chemical & cosmetics industries. Our customers make vaccines, life-saving medicines, and life-enhancing products that make a difference in everyday lives. Our technology has transformed these industries; enabling them to get critical products and services to market faster. Our core values, Do the Right Thing, Customer Success, Employee Success, and Speed, guide us as we make our customers more efficient and effective in everything they do.

The Role

This is an integral member of Veeva's digital marketing team, as you will be responsible for driving and optimizing Veeva's digital marketing strategy.The right candidate for this position is a creative problem solver with a passion for digital and is looking to grow their career by being a hands-on contributor driving digital content production, campaigns, insights, and strategy.This is a full-time position that will report to the Sr. Director of Digital and is located either in our Pleasanton, California, Columbus, OH, or Radnor, Pennsylvania offices.
What You'll Do

Manage and execute content updates on
Project manage digital projects from initial intake and requirements scoping through
development, signoff, QA, and launch insuring projects are delivered on time and to spec
Manage the digital marketing intake queue and provide visibility to the marketing organization on status of active projects
Manage and execute our SEO content program across our digital properties
Benchmark SEO strategy effectiveness (changes to rankings, traffic, conversions), derive insights, develop recommendations, and make decisions based on data
Experience in setting up and optimizing LinkedIn and Google Ads campaigns
Measure and report performance of the site and digital marketing campaigns
Optimize online response and conversion rates via landing page optimization, testing, and behavioral targeting
Provide the first level of QA for for site quality and consistency
Requirements

1-2 years experience supporting digital content publishing for a corporate website
1-2 years experience launching and optimizing digital ad campaigns on platforms like Google Ads, LinkedIn, and Facebook.
1-2 years experience generating reports and sights on campaign and site performance in Google Analytics and/or excel
1-2 years experience optimizing site for content for SEO using tools like SEMRush, Moz, ScreamingFog, or other tools
Self-motivated with the ability to both take direction and work independently with minimal supervision
Manage multiple projects independently while maintaining deliverables, timelines, and next steps
Ability to adjust to changes in priorities and balance short-term needs with long-term strategic initiatives
Able to thrive in a fast-paced, high-growth environment
Excellent attention to details and fast learner
Good communication, interpersonal, and teamwork skills
BS or BA in marketing, design, or similar degree preferred
Nice to Have

Working Knowledge of HTML/CSS
Prior experience with A/B testing and conversion rate optimization
Prior experience with working for an enterprise B2B software company
Prior experience with Wordpress a plus
Prior experience managing agencies
Web design including creation and editing of digital assets that are optimized for the web using tools like Adobe Photoshop/Illustrator
Working knowledge of marketing automation platforms (Pardot/Marketo/Eloqua) and CRMs (SFDC)
Prior experience with Google tag manager and google analytics
Perks & Benefits

Flexible PTO
Healthy, free, provided lunches and snacks every day
Allocations for continuous learning & development
Discounted gym membership

Veeva's headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances.
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