glassdoor.com sales-marketing copywriter

Copywriter


About Dennis Uniform

Since 1920 DENNIS Uniform has been a pioneer in the uniform industry both as a manufacturer and as a retailer. Currently DENNIS operates over thirty eight retail stores, has a talented “field sales” team, offers a commerce-enabled website, and has a national call center to help serve its thousands of school uniform and corporate apparel customers. DENNIS Uniform Manufacturing is an equal opportunity employer (EOE).

Our Brand Promise: DENNIS makes school uniforms easy.

Our Mission: To make it easy for schools to design and maintain best-in-class uniform programs that meet their goals and values, while providing families with seamless shopping experiences for high quality and comfortable uniform products that students deserve.

Our Core Values: Simplicity, Trust, Focus, Reliability, Leadership.

Position Overview

This position will report to the VP of E-Commerce and Marketing. The copywriter will develop and drive print and digital content reflecting our brand voice for all marketing materials across e-commerce, print, and retail platforms.
  • Generate effective and compelling B2B and B2C digital content across platforms for a variety of marketing and promotional campaigns
  • Develop and maintain a clear and consistent brand voice
  • Produce error-free content that adheres to company’s style guidelines
  • Interpret creative direction and adapt points from creative briefs into persuasive copy concepts
  • Collaborate with Marketing, E-commerce, and Sales to help generate creative ideas and develop messaging for marketing initiatives that support business objectives
  • Utilize best practices for SEO, email messaging, subject lines, CTAs, etc
  • Develop specific messaging for various target audiences
  • Write for social media and use best practices for developing social content specific to channel
  • Partner with other areas across the organization to ensure accuracy and the fulfillment of cross-functional needs.
  • Must be able to balance different points of view with creative and insightful solutions
  • Contributing to and adhering to editorial calendar development for marketing
Qualifications:
  • Effective written communication skills
  • Strong grammar: AP Style Guide knowledge preferred
  • Experience with web markup language and SEO
  • Excellent computer skills; comfortable with Zoom.
  • Self-motivated team player, organized and detail-oriented
  • Strong interpersonal skills
  • Must be able to distinguish between critical message points and secondary information
Education and Experience
  • Two years professional copywriting required
  • Bachelor’s degree or equivalent experience in marketing, journalism, or communications
  • Proficiency in Office 365 and Teams
  • Experience and/or knowledge of primary and secondary education industry a plus
Working Conditions
  • Flexible work: in-office and remote
  • Extensive computer work
This description is based on management's assessment of the requirements and functions of the job of the date this description was prepared. It is a general guideline for managers and colleagues, but it does not purport to be an exhaustive list of all the elements of the job. Management reserves the right on a temporary or indefinite basis to meet production, scheduling or staffing needs.

Job Type: Full-time

Additional Compensation:
  • Bonuses
Work Location:
  • One location
Benefits:
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Retirement plan
  • Paid time off
  • Work from home
This Company Describes Its Culture as:
  • Detail-oriented -- quality and precision-focused
  • People-oriented -- supportive and fairness-focused
  • Team-oriented -- cooperative and collaborative
Schedule:
  • Monday to Friday
Company's website:
  • www.dennisuniform.com
Benefit Conditions:
  • Waiting period may apply
Work Remotely:
  • Temporarily due to COVID-19
special offer