glassdoor.com sales-marketing seo content writer

SEO Content Writer


Gurnick Academy is a leading Bay Area private healthcare college offering an extensive variety of nursing and allied healthcare programs such as: Vocational Nurse, Psychiatric Technician and Bachelor of Science in Nursing (RN to BSN pathway) as well as Nursing Assistant, Medical Assistant, Dental Assistant and Phlebotomy Technician and healthcare programs: Associate of Science in Physical Therapist Assistant, Ultrasound Technology, MRI, Radiologic Technology, and Bachelor of Science in Diagnostic Medical Imaging.

Gurnick Academy is seeking an experienced SEO & Content writer who will work from our Fresno campus location and will work as a member of the marketing team and will report directly to the Director of Marketing.

Basic Function
The SEO & Content writer is responsible for the development of content for Gurnick Academy including the website, for press release distribution, for social media, and more. The content writer will have in-depth knowledge of and be well-versed in the latest best practices of writing for search engine optimization (SEO) and for user engagement.

The right candidate will have a balanced background in writing content for a consumer-facing audience that is professional in language and engaging in voice and tone. The candidate will be able to research and write on topics both familiar and unfamiliar.

Requirements
  • Bachelor’s degree is required.
  • A Bachelor’s degree in journalism, writing, marketing, or another relevant field is preferred.
  • At least 2 years of experience working in an education, corporate, or journalistic field writing a high volume of blog-style articles, press releases and news, content for social media consumption, and for the digital website.
  • Ability to project management to deadlines, identify writing style, language and tone to meet a variety of target audiences (location, demographics, infographics), and develop and implement strategic content and SEO plans in conjunction with the Marketing Director
  • Strong skills using technology in the workplace including Google docs, WordPress or a similar web-hosting service, SEO tools (Spyfu, SEMRush, Moz, Google Search Console, Bing Webmaster tools), and PR distribution tools (Newswire, PR News)
  • Experience working with a variety of creative communications, data analytics, e-mail management, and web content management software platforms.
  • Highly articulate and persuasive verbally and in all written formats, writing/proofreading experience demonstrated by the proven ability to distill complex ideas into clear concepts
Job Type: Full-time

Salary: $0.00 /hour

Benefits:
  • Health insurance
Schedule:
  • Monday to Friday
Company's website:
  • Gurnick.edu
Benefit Conditions:
  • Waiting period may apply
Work Remotely:
  • Temporarily due to COVID-19
special offer