glassdoor.com sales-marketing senior manager, email marketing

Senior Manager, Email Marketing


About Vantage

Since 1983, Vantage Deluxe World Travel develops and delivers memorable travel journeys on seven continents whether on land, riverboats or small ships.

Vantage Deluxe World Travel is a $300 million, state-of-the-art direct marketer of travel to the affluent mature market. When you join the Vantage team you become part of a global company, headquartered in Boston, with eight regional offices around the world. Our worldwide teams work together to provide exciting, culturally enriching travel programs to destinations on all seven continents, including on our European river cruise fleet. Since 1983, more than 400,000 travelers have joined us to see the world.

Vantage Deluxe World Travel is the leader in adventure travel for thirty-five years.

Vantage’s workplace culture is fun, collaborative, and meaningful. Our associates are fueled by the tangible results of delivering memorable and life-changing journeys while working collaboratively across the globe. Our associates don’t just help others travel, but we enable them to experience the Vantage Travel difference with several opportunities to explore the globe on a Vantage journey, too!

Alongside free annual international travel opportunities, we recognize the hard work of our global associates with a competitive benefits package, flexibility, and myriad wellness options. Our convenient location next to TD Garden and North Station puts associates in the heart of world-class downtown Boston and just steps from a major transit hub convenient for city dwellers and commuters alike.

Some of our benefits include:
  • Your choice of employer-subsidized medical plans, as well as comprehensive dental and vision plans
  • Up to 4 weeks of vacation time alongside 10 paid holidays, 5 sick days, and 3 personal days
  • 401K with generous employer match
  • Tuition Assistance Program
  • Telecommuting and flexible work arrangements depending on position
  • Free international travel opportunities for associates, plus 25% discount on all trips for the associate and their family and personal airline ticket discounts
  • 90% subsidy on MBTA passes inside of Boston and up to 50% subsidy on commuter rail passes
  • Wellness program offering weekly fresh fruit delivery, on-site fitness center with Peloton bikes and lockers, weight loss benefits, and discounts on fitness boot camps and personal training

    Senior Manager/Email Marketing

    This candidate is responsible for managing and working on Vantage’s entire email program including promotional/sales, CRM, trigger, corporate announcements and content E-mail. This critical position will consistently review and make improvements to campaigns and triggers to achieve set KPIs. The role will collaborate with other key marketing teams such as analytics, product marketing, creative and web to build out best customer engagement and experience. This role will report to Director of Marketing.

    This is not a remote position.

    Essential Duties and Responsibilities
  • Work closely with internal clients to develop requirements, develop schedules and see projects through successful testing and launch.
  • Manage and execute on entire email program
    • Design, build, and execute emails using Salesforce email platform
    • Troubleshoot technical issues (source code, etc.) within e-mail templates.
    • Program dynamic data content within e-mails.
    • Build campaigns that are aligned to key customer segment initiatives
    • Continuously test across campaigns including subject lines, content, CTAs, and templates
    • Identify gaps in segment and marketing strategies related to email and recommend action
    • Work closely with analytics team to identify trends, performance improvements and optimization of email campaigns
  • Analytics/Reporting
    • Utilize Google Analytics and Salesforce to understand email performance and recommend improvements to campaigns and triggers to achieve goals.
    • Regularly report to key departments on key email KPIs and progress toward goals as well as improvements or testing being done.
Qualifications
  • Must have a bachelor’s degree and more than five years of relevant interactive marketing experience
  • Previous management of high performing teams
  • Knowledge of email/CRM campaign platforms especially Salesforce
  • Ability to lead teams with effective prioritization and organization
  • Strong proficiency in digital trends and best practices
  • Experience with web analytics tools especially Google Analytics
  • Strong leadership skills including effective communication, collaboration and decisiveness
  • Experience in travel/hospitality marketing preferred
special offer