Product Marketing Specialist
This Product Marketer role can be remote
Zebras computer vision advancements provide customers greater visibility into the status of assets at the operational edge of their businesses through vision-based sensing and advanced analytics capabilities. Zebra is looking for a Product Marketer to build the Go-To-Market strategy and execute against that strategy including the development of seller enablement and campaign marketing plans and assets for the product portfolio.
Working with a cross-functional team, this role will be responsible for researching the buying behaviors, marketing best practices and competition for the portfolio's target market. Additionally, assist developing and testing of the positioning and messaging.
Act as marketing's single point of contact for a portion of the overall portfolio to various stakeholders -internal and external
Own product launch, reinvigorate, refresh and retire programs, working collaboratively within the marketing team; Lead content creation from inception through delivery
Monitor and drive organizational response to primary competitors' regional marketing campaigns, messaging, etc.
Influence promotional, incentive and rebate strategy as part of a holistic GTM plan
Own country/region GTM planning and comprehensive portfolio-specific regional GTM marketing
Bachelor's degree required
5+years of product marketing and/or comparable product management experience within B2B required -computer vision or industrial scanning required
Experience in marketing quality control solutions in our target markets of manufacturing or Transportation & Logistics preferred.
Ability to thrive in matrixed and collaborative environment
Strong communication and presentation skills.
Whole lifecycle product marketing experience, from NPI to EOL and technically understand how products fit in to build and deliver a solution
Understanding of holistic go-to-market readiness, especially in different channels
Competitive analysis, with a focus on neutralizing and responding to marketing tactics in region