glassdoor.com sales-marketing digital marketing associate

Digital Marketing Associate


Department: Marketing

Location: Corporate Office, Melbourne FL

Reports to: Executive VP, Commercialization

FLSA Status: Exempt

Effective Date: 06/05/2020


Position Summary
Medicomp is a profitable and continuously growing cardiac monitoring company that strives to help doctors add quality years to patients lives. We have a 39-year history of innovation and superior technology, with a specialty in electrophysiology and cardiology diagnostics. Last year we served nearly 150,000 patients across the US and have enjoyed a long run of year-over-year growth. Medicomp is headquartered in Melbourne, FL and operates four cardiac monitoring centers in in Florida, Maryland, California. We pride ourselves in being independent, forward-thinking, and putting the human touch back into remote monitoring.

The role of Digital Marketing Associate will be to manage Medicomps presence in the digital universe. This will include Facebook, LinkedIn, PPC advertising, drip campaigns, and CRM management. As the Digital Marketing Associate, you will have the opportunity to hone your SEO and advertising skills alongside a talented team of internal professionals and external consultants who live and breathe marketing. You should have a passion for digital marketing and excel at both technical- and analytical-related tasks, in addition to bringing creativity to the role. You will have a direct impact on driving lead acquisition and management efforts for our sales team by helping to execute both on our marketing plan and advertising campaigns.

Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work with Medicomp management teams along with external consultant agencies to craft, execute, and measure all digital marketing efforts.
Develop and launch a Medicomp digital marketing plan including SEO, website content, web leads, online ads, and social medial presence.
Measure and report performance of marketing campaigns to gain insight and assess against goals.
Help build and define a comprehensive drip marketing campaign to aid the sales team in lead generation, opportunity management, and new account sales pull through.
Define all aspects of the customer journey from initial cold call through contracting, in-servicing, and development of customer advocates.

Supervisory Responsibility
This position has no supervisory responsibilities.

Required Education and Experience:

Bachelors degree in business, marketing, communications, or related field.
6 months - 2 years of demonstrated hands-on digital advertising experience, relevant coursework or internship experience.
VERY strong understanding of Microsoft Excel and ability to manage complex analytics through advanced features.
Demonstrate interest in and understanding of SEO tactics and analytics.
Fundamental knowledge and experience with web analytical tools, i.e. Google Analytics
Google AdWords certification/accreditation preferred.
Previous experience working with digital tools such as HubSpot, Salesforce.com, MailChimp, Wordpress, Slack, Trello, and others.
Understanding of medical office structure including the sales and marketing process, customer behavior, and regulatory environment in the US is preferred.
lease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Expectations
Self-Starter, results-oriented, self-driven and with a keen ability to effectively networking with colleagues in other departments to get answers and collaborate to achieve company goals.
Prioritize and multitask multiple projects in a fast-paced environment.
Maintain exceptional attention to detail and high standards of quality on all work produced.
Proactive with recommendations and sharing insights rather than simple task execution.
Professional oral and written communication, both online and in person.
Medicomp, Inc does not unlawfully discriminate on the basis of race, color, religion, national origin, sex (including gender identity, transgender status, sexual orientation, and pregnancy), age, disability, genetic information, marital/parental status, political affiliation, or retaliation for opposing discriminatory practices or participating in the discrimination-complaint process. Per Medicomp regulations, must be a U.S. citizen or authorized to work in the U.S. and at least 18 years of age.
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