glassdoor.com sales-marketing product marketing manager, market solutions- healthline

Product Marketing Manager, Market Solutions- Healthline


Healthline is seeking a creative and strategic product marketer to support the Product Marketing Market Solutions (B2B) team's overall vision of bringing to market innovative offerings that resonate with consumers and strategically generate revenue. By harnessing the power of our most qualified and engaged users: new and existing subscriber relationships, the person in this role will develop market requirements for new products that diversify our monetization strategy beyond just ads. Example products include Newsletters, Challenge Series, and Condition Social Communities. This person will leverage user behavioral data, consumer insights, and market trends to deliver proven and MVP product offerings to market, in market analysis, and optimization strategies post launch.

You'll be joining a diverse team of 30+ marketers who specialize in communications, social, paid media, SEO, product marketing, and B2B marketing. We're a collaborative, strategic, and inquisitive team that cares deeply about having a positive impact on the world.

What You'll Do:
  • Collaborate and execute against Healthline's product marketing roadmap, gain alignment through consistent communication across all stakeholders.
  • Develop the value proposition, product positioning, and messaging for new subscriber and emerging products.
  • Evangelize products & ensure utilization through effective internal training and positioning.
  • Own and report overall product success through launch, in market performance analysis, and optimization strategy and process.
  • Collaborate with Product Management to identify, define, and sharpen product offering opportunities.
  • Bring various teams together to ensure cross-functional alignment essential for go-to-market, develop collateral as needed to fill any gaps identified.
  • Additional responsibilities as self-identified or noted by the management team.
What We're Looking For:
  • Excellent problem-solving, organizational & communication skills
  • Confident presentation and writing skills
  • Collaborative, team player
  • Strong knowledge of digital media and health & wellness industries
  • Proficient in data analyzation, specifically within platforms such as Google Analytics, SailThru, and SalesForce.
  • Bachelor degree candidate with a concentration in marketing preferred
Who We Are:

You'll hear us talk a lot about culture and mindset at Healthline - because we know our people, and how we work together, drive our success and differentiate the impact we have on the world. These are some of the things that are important to us:
  • We own our holistic health and are committed to joyful, healthful lives
  • We listen, commit to inclusion, and work to empathize with our co-workers and with everyone in pursuit of health and well-being
  • We take accountability for our work and our team's results
  • Continuous improvement in our work and our ability to realize our vision requires passion for innovation, a willingness to fail, and the discipline to measure
  • New ideas and different perspectives make us better allies for each person who turns to Healthline
  • Our smart, experienced leadership team wants to do it right and is open to new ideas
  • We offer competitive compensation packages, one day/week remote option and comprehensive health benefits.
Healthline.com is the fastest growing health information brand, the 2nd largest health site in the US (per comScore) and reaches over 200 million people a month globally. The business is high growth and solidly profitable, employing ~300 people in San Francisco, New York and the UK. We are a purpose-driven organization with a vision to create a stronger, healthier world. Healthline is a certified Great Place to Work and has been named to the Top 5 in Ad Age's Best Places to Work in 2019.

Founded in 2000, Red Ventures is a portfolio of growing digital businesses that bring consumers and brands together through integrated e-commerce, strategic partnerships and many proprietary brands including Healthline, Bankrate, AllConnect.com and Reviews.com. Headquartered south of Charlotte, NC, Red Ventures has over 3000 employees in offices across the US, as well as London and Sao Paulo.

Healthline Media is committed to a policy of Equal Employment Opportunity and will not discriminate on any legally recognized basis, including but not limited to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information, or any other status protected by applicable law. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act as amended and applicable state and local law. No person shall be excluded from participation in, be denied the benefits of, or be subjected to discrimination on the basis of these factors. If you require an accommodation in the application process, please advise your recruiter.
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