indeed.com sales-marketing digital marketing copywriter

Digital Marketing Copywriter


Crawford Group is seeking a Digital Marketing Copywriter for a client based in Palo Alto, CA. The qualified Digital Marketing Copywriter will support the demand generation team by creating and editing customer-facing content aimed to elicit engagement and action. This person will be responsible for ensuring consistency in tone, style, accuracy, and the formatting of all content produced by the team. The right candidate will have experience in copywriting and editing a variety of digital formats including search advertising (SEM), paid social media posts (LinkedIn, Twitter, Facebook, etc.), email (subject lines and body copy), landing pages, and other written collateral to be consumed online. They will work closely with other members of the campaigns team to assure consistency in the organizations brand and voice. This is a part-time, remote consulting opportunity.



Responsibilities:

Produce and edit compelling written content optimized for digital formats, such as paid media/social ads, email, and landing pages

Distill complex product nuances into concise, elegant, and witty communications that laymen will understand and experts will appreciate

Develop consistent cross-channel messaging through tone of voice guidelines and defining unique value propositions of brand and products

Identify successful content and mapping out new ways to repurpose (i.e. a blog post into a YouTube video) to amplify the company's message

Create copy, engaging headlines and subheads, proofread, and deep line editing for spelling, grammar, and brand consistency

Set the strategic direction of storytelling while managing and integrating business objectives

Use data-driven analysis to optimize copy ensuring that the right people get the right message at the right time



Requirements:

3-4 years experience writing copy for paid search / paid social media

Experience writing in the B2B tech space and can understand B2B lead generation

Excellent writing, communication, and organizational skills.

G Suite Applications (Google Docs, Slides, etc)

Thrives in a fast-paced, collaborative team environment. Motivated by helping the team achieve their vision

Must be able to work efficiently under pressure with tight deadlines.

Understands the standards and the importance of accountability of self and others

Has a creative marketing mind.

Organized, meets deadlines, and thrives in a fast-paced, multi-tasking environment

A tech-savvy writer who understands how to deliver clear, professional writing in an array of digital formats

Multi-tasker and project management guru who can juggle multiple projects and multiple teams simultaneously in a high-volume, fast-paced work environment

A quick adapter who can think on your feet and pivot quickly when needed

Exceptional editor with a keen eye for detail

Energetic and collaborative team player

An aficionado in the IT, Tech, Infrastructure space is preferred

Location: Remote

Duration: Year-long, part-time, consulting

Rate: D.O.E., W2 consultant of Crawford Group
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