glassdoor.com sales-marketing content strategist

Content Strategist


Job Tittle: Content Strategist

Pay: $58/hour W2

Location: Full Remote

Duration: 6-Months Contract

Job Description:
  • Create, revise, source or aggregate contextually appropriate content to UX guidelines
  • Propose new content and determine impact on existing content
  • Partner with designers, product managers and researchers to plan and create content-focused experiences for brands and products. Specific focus areas will likely include work across the BEX notifications and messaging strategy with travellers
  • Plan, write, edit, test and improve UX content, with a focus on customer communications and messaging strategy.
  • The successful candidate will help determine what the content is, in what order it appears, and how travellers interact with is
  • Help apply and maintain consistency with content standards
  • Maintain a matrix of impacted content assets and conduct gap/competitive analysis
  • Understand and promote best practices as they relate to SEO, UGC/Social, testing, optimization and localization
  • Analyze data to understand user behavior and push for content improvement; familiar with data reporting tools (Omniture, Google Analytics)
  • Create taxonomies and metadata frameworks for grouping and tagging content Use a combination of data analyses, user research, benchmarking, and content audits to make content decisions and orchestrate content development
  • Execute multiple projects under tight deadlines
  • Have knowledge and the ability to use content management systems, mobile apps, APIs, algorithms
  • Knowledge of basic graphic design principles around color, scale, and typography
Job Types: Full-time, Contract

Salary: $55.00 to $58.00 /hour

Experience:
  • Content Strategist: 5 years (Required)
  • Google Analytics: 5 years (Required)
  • Notifications, Messaging Systems and Governance: 5 years (Required)
special offer