glassdoor.com sales-marketing marketing copywriter

Marketing Copywriter


Job Description

HexaGroup is looking for a prolific and talented B2B Copywriter to join our growing Marketing team. The Marketing Copywriter will work with project managers and consultants to turn strategic and technical information into clear, differentiating customer benefits for use in blogs, collaterals, web content, social media, e-books, white papers and other marketing communications.

Responsibilities:
  • The primary responsibility of the content writer is to research and write original copy and/or edit copy for a wide range of marketing materials: social media, email campaigns, blogs, search-engine optimized web pages, sales collaterals, e-books, white paper, video scripts, etc.
  • Write clear, persuasive, informative and compelling copy that drives education and awareness to a multitude of client personas and meet established tone and style requirements.
  • Work closely with the team on content generation ideas and campaigns.
  • Collaborate with designers, marketing consultants, sales, external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and targeted audience.
This person must:
  • Have excellent written and verbal communication skills
  • Be results driven
  • Adhere to firm deadlines
  • Be a creative thinker and writer
  • Have an eye for detail
  • Be familiar with commonly used style guides
  • Be a team player who collaborates effectively in a team environment remotely or in the office
  • Have a positive, can-do attitude
Qualifications
  • 4-year BS/BA in Journalism, Communications or equivalent
  • 2+ years of creative writing for B2B
  • Strong background in Marketing
  • Proactive and detail-oriented organizational skills
  • Proficiency with Microsoft Office, Google Suite, Social Media platforms (Linkedin, Intagram, Facebook...), Digital Marketing platform (Hubspot)
  • Experience with Google Analytics suite google ads
Additional Information

All your information will be kept confidential according to EEO guidelines.
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