sales-marketing digital marketing specialist

Digital Marketing Specialist

Bristol-Myers Squibb is a global Biopharma company committed to a single mission to discover, develop, and deliver innovative medicines focused on helping millions of patients around the world in disease areas such as oncology, cardiovascular, immunoscience and fibrosis.

Join us and make a difference. We hire the best people and provide them with a work environment that places a premium on diversity, integrity, collaboration and personal development. Through a culture of inclusion, we create a better, more productive work environment. We believe that the diverse experiences and perspectives of all our employees help to drive innovation and transformative business results.

Purpose/Objective of the Job

  • Drive seamless interaction between our key Business Partner(s) (e.g., Brand Marketing, Medical, Payer Marketing, Access) teams, MC Hub teams (e.g., Marketing Operations, Media, Capabilities), Business Info and Analytics (BI&A), matrix teams and agencies. Partners with Business Partner(s) on development of digital strategy delivering channel insights and tactical recommendations and leading execution of digital brand campaigns, tactics and programs to drive operational effectiveness, business impact and meet objectives.
  • Leverage Digital Capabilities, standards and best practices to drive customer engagement for the business partner(s). Examples include and are not limited to web sites, digital media, digital sales tools (e.g., Interactive Visual Aids, Rep-Triggered email), other email, Remote Engagement and Search Engine Marketing. Other examples to be identified based on Business Partner/Hub needs and prioritized according to the Multi-Channel Roadmap.
  • Identify and run controlled and measureable experiments to pilot future digital marketing capabilities.

Bristol-Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees the resources to pursue their goals, both at work and in their personal lives.Show moreShow less
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