glassdoor.com sales-marketing marketing copywriter

Marketing Copywriter


Summary:
Metagenics is a global lifestyle medicine company, offering products and programs exclusively to health care practitioners. For over 30 years, we have been driven by a scientific concept: How the right nutrition can help people realize their best health possible. We don't compromise on safety, efficacy, or quality - to make sure that we deliver the best results possible. Time after time. Bottle after bottle. We carefully monitor all products to assure purity and safety, from formulation and ingredient selection all the way to the final product. We offer more educational support for health care professionals than anyone else in our field - keeping them in touch with the latest research and nutritional approaches to help manage today’s most common illnesses. Metagenics is dedicated to helping people live a happier, healthier life by realizing their genetic potential.

Position overview:
We are seeking a nutrition writer to support the marketing writing team. The Marketing Copywriter works on a wide range of health marketing and communications initiatives. This position contributes to the growth of the brand by helping to develop compelling marketing ideas, creative concepts, and nutrition-focused communications.
  • **This is a local position only, no remote option***
Responsibilities:
What you'll do:
First and foremost, this position requires the ability to write attention-grabbing nutrition marketing copy in a regulatory- and R&D-driven environment
Work with category managers and executives in the development of Metagenics and Bariatric Advantage marketing concepts and nutrition commuincation for healthcare professional and consumer audiences, across traditional and interactive media, including: marketing collateral, print advertising, promotions, direct mail, direct response radio, product catalogs, video, websites and landing pages, social media, newsletters, and email marketing campaigns
Understand target audiences and motivators to create the appropriate style, tone, and voice; ensure all communications are on brand and on strategy; and support key transactional goals
Translate scientific concepts and technical information into practical marketing language for the appropriate target audiences
Participate in brainstorming sessions that produce fresh and unexpected ideas; contribute to creative briefs, campaign development, and creative execution
Copywrite, edit, and proof projects based on assignments
Apply brand and style guidelines to various digital, print, and communication pieces
Assist with other ad hoc projects as assigned

You'll love this job if you're:
A strong communicator and collaborator and work effectively with all members of the organization, from individual contributors to top execs
Highly analytical and strategic; your problem-solving skills are unparalleled
Always friendly—even (and especially) under pressure
Quick on your feet: When problems arise, you reliably produce responses and solutions

What you'll need:
Experience/Training/Education

Bachelor's Degree in Communications, Health Journalism, Nutritional Science, or Integrative Healthcare
At least 3-5 years of medical nutriton or health writing experience with an emphasis in composing scientific materials; knowledge of AMA writing guidelines a plus
Experience in the nutrition or pharmaceuticals industry, a science background, understanding of regulatory issues surrounding copywriting for nutritional products
Experience in translating technical or scholarly information into accessible and persuasive language
Adobe Creative Suite and Agency experience is a plus

Knowledge

Experience with branding, creative concept development, and marketing copywriting across traditional and interactive media
Classical marketing principles, theory, and practice

Skills/Abilities

Creative briefs: development, interpretation, execution
Excellent conceptual and storytelling skills
Strong verbal, written communication, and marketing copywriting skills
Ability to understand and translate complex concepts and technical information into practical marketing language
Comfortable presenting in front of small audiences and working with various editors and cross-functional teams
Ability to work with minimal supervision and manage shifting priorities
A passion for great creative

Physical requirements/working conditions:
Sits at a computer station, meeting table or work desk for more than two-thirds of each day
Stands and walks to other stations and departments throughout the day
Uses hands and fingers to operate computers and office equipment most of the day
May stoop or crouch to access files or storage
Requires clear vision at 20 inches or less with or without corrective lenses
Hearing and speech within normal ranges and sufficient for clear communication face to face and especially via the telephone
Exposed to noise levels typical of office environments

Mental and reasoning requirements:
Uses critical thinking skills to work with documents and spreadsheets and interpret information furnished in written, oral, diagram, or schedule form. Able to review complex documents like contracts and leases. Able to review quantitative and qualitative work and identify questionable items
Expert problem-solving and data-analysis skills
Able to set goals based on available information and to plan work in order to meet deadlines
Able to formulate appropriate responses to requests for data, services and information from internal or external customers with a wide range of personalities and demeanors
Able to project likely future occurrences based on current or historical data
Able to work independently and react quickly to changing priorities with a consistent sense of urgency

Metagenics, and its companies are committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status with respect to recruitment, hiring, promotion and other terms and conditions of employment. Metagenics takes affirmative action in support of this policy to employ and advance in employment individuals who are minorities, women, disabled, and veterans.

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