glassdoor.com sales-marketing vp of marketing

VP of Marketing


MetricStream is the world’s No. 1 independent GRC SaaS platform simplifying Governance, Risk, and Compliance (GRC) for modern and digital enterprises, and empowering enterprises and organizations worldwide to perform with integrity. Our market-leading enterprise and cloud Apps for GRC enable organizations to strengthen risk management, regulatory compliance, vendor governance, and quality management while driving business performance.

VP of Marketing

MetricStream is looking for a VP of Marketing with a proven track record of growing a SaaS product company through both traditional and digital marketing. You will lead a global team of marketing professionals to define, execute, and manage MetricStream’s brand and solution messaging, demand generation programs, product marketing, PR, and analyst relationships. You will set the strategy to position MetricStream as the thought leader in the GRC industry collaborating closely with Sales, Development, Partners, Services, and Customer Success teams.

Key Responsibilities
  • Develop and execute integrated marketing strategies and campaigns to increase market penetration, value realization, and customer retention
  • Identify opportunities and recommend approaches to scale marketing programs across target geographical markets and focus industries that support the achievement of quarterly and annual goals
  • Drive thought leadership, demand generation, and positioning, solidifying MetricStream’s competitive advantage
  • Align organization around customer centricity using data and analytics to deliver customer experiences, as well as measurable business results
  • Develop and disseminate messaging for new and existing products, and invite customers and influencers to participate in the narrative while promoting brand relevance and consistency
  • Lead and develop a strategy and execution plan for content, messaging, channel, and digital
  • Manage the development of creative assets, sales collateral, presentations, client success stories, and other sales tools to enhance sales team efforts
  • Lead an inside sales team, establishing strategy, goals and delivering to commitments
  • Improve brand awareness and quality of all internal and external communications
  • Demonstrate the function’s reach across the business across functions and inspire and influence C-level executives, Development, Customer Success, and Sales leadership
Skills and Experience
  • 15+ years of broad-based marketing experience, with 8+ years in senior management roles
  • Significant experience in a SaaS-based company
  • GRC domain or adjacent domain experience preferred
  • Ability to influence and work closely with Analysts, Customers, Partners, and Sales
  • Led global and remote teams
  • Strong analytical and critical thinking skills
  • Results-oriented approach with a proven ability to influence stakeholders
  • Excellent written and verbal communication skills
Education
  • BS in Computer Science/Engineering, BA/BS in Marketing, Business or a related field
  • MBA is highly desired
MetricStream is proud to be an Equal Opportunity Employer. We not only celebrate diversity, we thrive on it. We are committed to creating an all-inclusive workplace and do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, genetic information, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other applicable characteristics protected by local state or federal laws. All employment is decided on the basis of qualifications, merit, and business need.
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