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Marketing Analyst


Overview

Our rapidly scaling medical education technology company is seeking a Marketing Analyst to join our newly formed Performance Marketing & Analytics team. In this role, you will identify and gather relevant data to enable analysis, creatively provide insights from results and communicate recommendations to various audiences (marketers to executive leadership) to support decision making. This position is ideal for a self-motivated and data-informed person who can work autonomously and has a willingness to learn, enjoys problem solving and wants to build a career at an early stage, high growth start-up.

This is a hands-on position in a unique, distributed start-up environment, so we are looking for a candidate who is not afraid to roll up their sleeves and to work with team members across the organization.

About Osmosis

Our mission is to "Empower the world's clinicians & caregivers with the best learning experience possible." To this end, we have an audience of millions of current & future clinicians as well as patients and family members. Members of the Osmosis learning platform and video library use the product to learn efficiently and excel in classes, board exams, and in the clinic.

We are a distributed team of creative, approachable, and motivated entrepreneurs, researchers, and clinicians who are passionate about improving healthcare and education. At Osmosis, we value highly-motivated problem solvers who manage their time efficiently, communicate earnestly, work effectively, and prioritize life-work balance. We do everything we can to make sure our teammates are successful personally and professionally.

About the Role

As a Marketing Analyst, you will provide actionable insights and support that the marketing team can use to inform and optimize strategy across paid digital, brand, and email and mobile marketing channels. Your primary responsibilities will include building a suite of analytics for providing data-informed insights that guide execution, optimization, testing, and media and resource investment decisions. This role uses data to measure channel performance and inform decision making, understands multi-touch attribution models, and advises how best to allocate marketing investment across competing opportunities.

Key Responsibilities

The responsibilities for this role include, but are not limited to:
  • Develop comprehensive analysis for major projects on marketing performance to drive decision making, optimization, reporting and analysis
  • Serve as the digital analytics subject matter expert focusing on channel performance analytics, marketing optimization, customer segmentation, attribution modeling and ROI, and brand measurement
  • Own and maintain dashboards & visualizations to help marketing team make critical decisions and understand the overall health of our digital media and offline programs
  • Drive solutions to improve data quality issues and design data architecture by collaborating with internal stakeholders and external vendors
  • Oversee and drive tagging processes and data governance to improve data collection and optimization
  • Support the development of consistent 'test and learn' approach across digital programs and drive best practices to enable insights generation
  • Translate business requirements from the digital marketing team into analytical specifications and collaborate with data scientists to build advanced models
  • Proactively identify new data sets to incorporate into media and web analytics platforms for deeper optimization opportunities
This position is full time and remote.

Qualifications
  • 3+ years of experience in a marketing analytics role, including experience with AdsWords and/or Facebook Business Manager.
  • Extensive experience with SQL, Google Analytics, and data visualization tools.
  • Ability to work independently, multi-task, and handle details accurately and in a timely manner; able to prioritize time effectively and manage competing projects.
  • Strong interpersonal skills and ability to collaborate with analytical and non-analytical team members and stakeholders.
  • Adaptable. You are flexible and versatile with projects, goals, and strategies. You move quickly with change and stay open-minded.
  • Proactive. You seek out new ways to help and problem-solve with your team members. You don't wait for someone else to pick up the slack.
  • Entrepreneurial. You are a proven executor and work diligently to produce excellent results with limited time and resources.
  • Lifelong learner. You consume content (podcasts, blogs, books, etc) that is relevant to your craft, our company, and our customers and you apply these learnings in your work to make sure you are as effective as possible.
  • Mission and Value Aligned. You embody our organizational mission and values.
Preferred attributes
  • Knowledge of SaaS or subscriber-based platforms
  • Experience supporting the development and refinement of KPIs and metrics
  • Experience in education, health care, or related fields
Must be authorized to work in the US or Canada.

Osmosis is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sex, sexual orientation, national origin, disability, protected veteran status or other status protected by law.

One of our values is to "Open Your Arms". In line with this, if you have any specific needs that may require a different method for application submission, please reach out to us at [email protected]
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