glassdoor.com sales-marketing marketing analyst

Marketing Analyst


Role: Marketing Analyst
Location: Remote until further notice- then onsite in Washington, DC
Duration: 12 month contract
Work Authorization: Open
Interview Process: Phone/ Video

Program/Project Management: Position will manage and execute (with oversight from Onboarding Manager) a range of onboarding tactics:Â
â Work with Clients Search team to optimize Onboarding SEO, search and Site Search and assess performance on an ongoing basis.Â
â Work with Clients Social team to optimize Onboarding Facebook campaigns and assess performance on an ongoing basis.Â
â Assist with digital Onboarding tactics such as landing page design and optimization, email optimizations, etc.Â
â Support manager of Onboarding efforts with cross enterprise initiatives as requested.
â Onboarding Response Strategy day-to-day lead. Liaison with internal teams to edit and add answers.
â Request and QC campaign and tactic tracking requirements. Ensure tracking code and data accuracy. Analyze performance metrics for monthly reporting needs for dissemination to internal stakeholders. Performs analysis of data.Â
â Assist with execution of Onboarding strategy. Optimizing owned digital and analog tactics and partnering with other business units to influence optimizations to tactics/channels.Â
â Liaisons with the Clients Voice of the Customer team to collect and address member feedback in all owned and influenced tactics.Â
â Create and maintain project plans that include timelines milestones, schedules, key dates
â Write briefs, presentation decks, performance reports, meeting notes, schedule meetings etc.Â

Skill set:Â
â 3-5+ years of marketing/communications experience in a team-oriented workplace; agency experience and/or management of external vendors desired.Â
â Superior organizational skills, strong interpersonal skills and the ability to understand and manage multiple projects at one time.Â
â Experienced in operational details of campaign management, e.g. data & technical requirements, reporting processes etc.Â
â Proficiency in the Microsoft Suite, including Word, Excel and PowerPoint.
â Proactive, thoughtful, self-motivated, detail oriented, organized and able to effectively communicate across multiple business units and stakeholders.
â Ability to critically review and prioritize projects based on business needs.
â Must be a self- starter, excellent initiator, communicator and collaborator, with strong organizational skills and ability to meet high standards for quality and accuracy.
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