glassdoor.com sales-marketing digital marketing associate

Digital Marketing Associate


We are seeking a Digital Marketing Associate to join our Beauty business unit. Make an impact with world-class brands including Hot Tools®, Revlon®, Bed Head®, Gold 'N Hot®, Sure®, Pert®, Infusium23®, Brut®. Join this exceptional team to bring people outstanding products that elevate lives everywhere, every day.

What impact will I make?

As a Digital Marketing Associate, you will support the digital marketing team to drive awareness and excitement about our Beauty brands. You will deliver a strong, positive consumer-facing impression of our brands. Additionally, you will manage and create content across key digital programs and platforms.

Key Responsibilities
  • Support the digital marketing team with social media platforms according to each brand's digital strategy and agencies.
  • Ensure strong and on-brand community management with a quick turnaround to consumer queries.
  • Stay current on industry trends with continued research, exploration and analysis to maximize results.
  • Partner with digital marketing team with scheduling and distribution planning for marketing emails.
  • Support eCommerce by helping with site management and the overall evolution of our sites as a successful marketing channel.
  • Report on performance metrics on a consistent basis and proactively recommend adjustments.
  • Support the digital marketing team with creating and writing content for various digital programs and platforms.
  • Assist digital marketing team leaders with influencer and ambassador programs
  • Establish relevant KPIs (key performance indicators) for influencer and ambassador campaigns.
  • Develop a content library to organize and manage assets for maximum effectiveness and efficiency.
  • Make recommendations to improve current and future digital marketing programs.
  • Actively participate in the development and optimization of our digital strategy.
What are the requirements for consideration?
  • Bachelor's or 4-year degree from an accredited four-year college or university in related field.
  • 1+ years of experience in digital marketing or related function.
  • Experience in affiliate marketing and digital advertising is a plus!
  • Proficiency using Social Media Programs such as Later, Rival IQ, and Google Analytics a plus!
  • Proficiency using Microsoft Office applications including Excel and PowerPoint.
  • Strong verbal and written English communication skills.
  • Desire to work on a fast-paced and results oriented team.
  • Must be authorized to work in the United States on a Full-Time basis.
Incorporated in 1968, Helen of Troy has grown into a leading global consumer products company with career opportunities in North America, South America, Europe and Asia. We offer creative solutions for our customers through a diversified portfolio of well-recognized and widely trusted brands, including OXO®, Hydro Flask®, Vicks®, Braun®, Honeywell®, PUR®, Hot Tools®, Revlon®, Pert®, and Brut®. Most of these brands rank #1 or #2 in their respective categories.

For more information about Helen of Troy, visit www.helenoftroy.com.

You can also find us on LinkedIn, Glassdoor, Facebook, and Twitter.

Helen of Troy is an Equal Opportunity / Affirmative Action Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

If you, as one of our employees or as an applicant for employment, have any questions about our Affirmative Action Plan, please contact Human Resources during regular business hours. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact Human Resources at (915) 225-8000.

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The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.

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