Marketing Content and Brand Manager
About Mentor Collective:
Mentor Collective is the leading provider of mentoring programs. We partner with universities to design, manage, and assess programs that give all students access to a relevant near-peer mentor. Learn more about our culture here: https://www.mentorcollective.org/join-the-team/
We’re looking for a Marketing Content & Brand Manager to join our ambitious, hard-charging marketing team. The ideal candidate is a creative thinker, loves to strategize about messaging and is energized by putting compelling ideas into words. You will be a self-starter who can easily shift between thought leadership to sales enablement content. Your work will be key to increasing brand awareness, equipping our sales team for success, and ultimately driving revenue.
-Own the content strategy and execution across all Marketing channels and activities.
-Create and manage content that drives Mentor Collective’s brand awareness, thought leadership position, and leads through email -campaigns, blog posts, website copy, etc.
-You lead with a performance marketing mindset, thoughtfully tracking, measuring, gaining insights, and taking action to iterate on content
-Manage the MC Brand across all channels and content ensuring coherence and compliance
-Build and manage a network of external freelancers (writers, graphic designers etc.) to execute content
-Provide content direction and clarity through strong cross-functional collaboration across multiple teams/stakeholders, including senior management
-Create and manage Mentor Collective’s editorial calendar - aligned to the overall marketing strategy and customer journey
-Manage Mentor Collective website on SquareSpace
- Optimize content for search engines (SEO) and inbound lead generation
Example quarterly deliverables:
-Complete content suite for 3 webinars
-Complete content suite for 5 virtual round tables
-Weekly Blog Post
-Daily social media posts
Create engaging content to be used throughout the stages of our buyer’s journey including (but not limited to):
-Lead generation email campaigns
-Social media posts (primarily LinkedIn)
-Sales enablement materials
-Powerpoint/Googleslide (deck) presentations
-Growth - subscribers, downloads, page views etc.
-Required: Minimum of 2 years of experience in a content/brand manager or equivalent role
-Demonstrated ownership of company-level content strategy
-Experience sourcing and managing a team of contractors
-Excellent writing and editing skills, including the ability to craft a style, tone, and voice appropriate for the Higher Education audience
-High degree of comfort across many content mediums: from press releases, to a lead gen email campaign, to a presentation deck.
-Has developed compelling content, from ideation to execution
-Demonstrated ability to manage projects involving multiple departments and stakeholders on a tight deadline
-Are an enthusiastic content creator with B2B Marketing experience
-A self-directed learner who enjoys working both autonomously and collaboratively on a team
Bonus Skills (Optional)
-Previous work with Higher Education
-Experience with Hubspot, Salesforce, and SquareSpace a big plus
-Working knowledge of SEO tactics
-Experience with video production
You are welcome at Mentor Collective!
We mean it when we say everyone deserves a fair shot at success. Mentor Collective welcomes any and all people, embracing their age, race, gender identity, sexual orientation and expression, physical or mental ability, ethnicity, nationality, culture, religion, and perspective. We want to create an inclusive and equitable work environment that reflects the very students and universities we serve.
Job Type: Full-time
Pay: $70,000.00 - $80,000.00 per year
- Dental Insurance
- Flexible Schedule
- Health Insurance
- Paid Time Off
- Parental Leave
- Professional Development Assistance
- Monday to Friday
All employees are working from home currently due to COVID-19
- Marketing: 2 years (Preferred)
- United States (Required)
- Fully Remote
This Job Is:
- A job for which military experienced candidates are encouraged to apply
- A job for which all ages, including older job seekers, are encouraged to apply
- A job for which people with disabilities are encouraged to apply
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