linkedin.com sales-marketing senior social media strategist

Senior Social Media Strategist


This position can be located in Cedar Falls, IA, Des Moines, IA, or Elmhurst, IL offices. We are not accepting remote applications at this time. 



We are seeking an experienced Senior Paid Social Media Strategist to join our team. This role will be responsible for successfully analyzing, buying planning, and executing Social Media strategies to meet clients' digital marketing goals. Strategists are required to provide a proactive service level to clients, maintain and grow strong relationships with those clients, and grow business within existing customers.



Responsibilities

  • Experience managing 50k+ per month or higher on Facebook and LinkedIn
  • Design and implement social media strategies to achieve marketing goals for a variety of clients across multiple industries
  • Work closely with the account leads to identify key audiences and channels, market-specific value propositions and key program messages, and to conduct account planning activities
  • Experienced scaling clients Facebook accounts 
  • Experienced managing daily budget pacing and trackers
  • Familiarity of leading trainings sessions with internal audience
  • Analyze KPIs relative to the social media strategy and create clear actionable insights from available data
  • Stay on top of best practices and trends in social media marketing and understand how to both build and convert a digital audience
  • Use paid and sponsored capabilities within social media platforms to boost and promote content to specifically identified target audiences as needed
  • Experience implementing social media pixels and tracking
  • Focus on accuracy and attention to detail, take the time to proofread and quality check the work



Requirements

  • 4-7+ years of Paid Social experience required, background in running paid campaigns on social channels
  • Previous agency experience preferred
  • Experience with photoshop, sketch, or Illustrator 
  • Facebook blueprint certification a plus but not mandatory based on experience
  • Experience in photography, videography or content production is a plus 
  • Strong knowledge of how to market and communicate to specific client audiences across all mainstream social media channels
  • Experience in integrating content into multiple social distribution channels
  • Experience with social listening to track brand health, understand consumer sentiment, improve customer experience and drive strategic decisions
  • Experience developing and executing influencer strategies on behalf of brands
  • Possesses well developed analytical ability to extract insight from data and plan next steps across multiple online media
  • Understanding of Google Analytics and specific social channel metrics
  • Strong attention to detail, proofreading, problem-solving, and time management skills
  • Strong initiative/self-motivated individual with a strong desire to succeed. “Can Do” attitude and team mentality a must

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