linkedin.com sales-marketing copywriter

Copywriter


The Marketing Copywriter Role

Amy Myers MD is seeking a brilliant wordsmith to join our marketing team as a Marketing Copywriter. In the Marketing Copywriter role, you will write on-brand, in-voice copy for landing pages, product descriptions, VSL scripts, and in other forms that engage, educate, and compel our readers. Your passion for health and wellness feeds your curiosity and drive to conduct high-quality, in-depth research on a variety of important topics. SEO principles will be important to your success, as will A/B testing, and a host of KPIs designed to provide feedback. You will report to the Director of Customer Engagement and Strategy as well as partner across the entire marketing team to drive the brand forward on all key initiatives.



Requirements

  • Proven experience and success as a Marketing Copywriter (preferably with direct response dietary supplement companies);
  • Excellent writing, editing, and proofreading skills;
  • Proven experience successfully employing A/B testing;
  • Knowledge of or experience in the functional medicine/health industry;
  • Creative and engaging storytelling ability;
  • Experience writing e-commerce product descriptions and landing pages. VSL experience a plus;
  • BA/BS in English, Journalism, or a related field preferred.



Key Responsibilities

  • Write action-oriented, direct response copy in alignment with the established brand voice;
  • Execute high-performing email campaigns that sell both the open and the click;
  • Write high-converting short and long-form sales pages with proper structure and necessary elements;
  • Constantly research copywriting best practices;
  • Conduct in-depth, high-quality topical research;
  • Learn and fully understand DSHEA regulations and how they relate to the copy produced;
  • Edit and proofread all marketing copy;
  • Utilize SEO principles to increase organic reach where needed;
  • Write compelling video sales letter (VSL) scripts;
  • Work with the team to develop product positioning;
  • Write copy that complies with all applicable laws governing advertising dietary supplements such as DSHEA, FTC & MPA;
  • Track KPIs of sales emails, landing pages, sales pages, etc., including bounce rate, conversion rate, click-through rate, revenue, and more;
  • A/B test subject lines, graphics, copy, headlines, hooks, leads, and more in order to optimize copy performance.



Benefits

  • Subsidized group health, dental, and vision insurance
  • Retirement plan (401k) available to eligible employees
  • Up to 15 days per year of paid time off
  • Paid holidays off
  • Store discounts
  • Team lunches, outings, and parties



About You



You are an excellent writer, editor, and proofreader. You have proven experience as a Marketing Copywriter writing product descriptions, landing pages, and VSLs, preferably with a direct response company. You regularly use A/B testing to improve your results. You know how to tell an engaging story. Your passions in the world are writing and functional medicine/health and wellness.



You enjoy working in a manner that is predictable and systematically scheduled. In fact, routine and repetitive activities are fine with you because you need little pressure or variety. Considerable pressure, change, or disruption may give you the feeling that you are overwhelmed. That’s fine because you are a specialist who can bring to bear your full focus and attention to tasks, details, procedures, and specific job assignments. You work in a fairly linear fashion, and that okay with us.



About Us



AMMD is a game-changer in the health and wellness industry. We live by our mission of empowering the world to achieve optimal health by providing them with the tools to understand the root cause of their symptoms and to live the solution. We are committed to delivering the highest quality in everything we do, and we are looking for a candidate with the same drive and commitment to excellence.



Some Important Information

How to get your application noticed: Apply online here or our website (https://ammd.applytojob.com/apply). We want to see a terrific resume, and anything else that showcases your work and how you write and think. Show us what you've done and how you can do it for us.



Location: This is a full-time, in-office position in our Austin office. The office is located in south Austin near I-35 and Slaughter in the Southpark Meadows area.



Verification: In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.



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