linkedin.com sales-marketing copy writer

Copy Writer


Position Description:



Note: We are open to remote candidates



A new position at Aspen University, the copywriter will work closely with our content strategy team and Head of Content to develop Aspen’s audience-facing voice and how we communicate with our students, potential students, faculty, and staff. From blog posts to direct response digital advertising to email to TV scripts, the copywriter will play a key role in enhancing every touchpoint with our audience.



Flexible and nimble, he/she is not wedded to any particular channel or style and is capable of shifting gears daily or even hourly without a loss of quality. 



 Essential Functions:



  • Write deeply researched and, if needed, reported blog posts in collaboration with the content marketing team
  • Work with the paid media team on direct response digital copy
  • Contribute to radio and TV ad copy in conjunction with media partners
  • Write newsletters, product marketing announcements, and more internal and external communication delivered via email
  • Collaborate with the marketing team on long-term projects and distinct KPIs 
  • Learn and familiarize best practices around regulations, compliance, and industry legal standards

 

 Knowledge, Skills, and Abilities:



  • An intellectual curiosity in subject matters outside your expertise
  • Comfortable with a rigorous editing process and receiving feedback and acting on that feedback constructively 
  • Reporting and research skills
  • Basic understanding of fact checking best practices
  • Presentation skills and an ability to articulate complex thoughts simply and effectively 
  • Basic proficiency in Photoshop & InDesign a plus
  • Working knowledge of design and photography best practices a plus
  • Video experience a plus
  • 1-3 years experience in journalism, PR, advertising, or similar industry with a focus on writing
  • Experience in the nursing field or higher education a plus



Qualifications:

 

  • Bachelor’s degree or equivalent work experience

 

At Aspen Group, we embrace diversity, we support it, we celebrate it and we thrive on it for the benefit of our employees and our community. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Aspen Group is proud to be an equal employment opportunity and an affirmative action employer.

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