linkedin.com sales-marketing director of product marketing - remote

Director of Product Marketing - Remote


Polygroup, an exciting, consumer product company, is committed to providing a wide range of innovative, quality, value-conscious products and services. Since our inception over 30 years ago, our passion for excellence has helped us become the biggest global manufacturer of artificial Christmas trees in the world, and a leader in above ground pools and summer inflatable toys. Our number one priority is making safe, top-of-the-line products that help our customers globally have the time of their lives all year round.



We are looking for a remote full-time Director of Product Marketing to join our team. You will be responsible for telling the world the story of our products and taking them to market. You will be charged with crafting the strategy around the messaging and marketing of new and existing products. You will report directly to the CMO and work closely with both the U.S. and Asia teams.



Responsibilities

  • Manage copy-writing and marketing messaging for packaging, POP displays, website pages, product videos and collateral on products.
  • Develop product positioning and messaging that differentiates our products in the market.
  • Conduct market analysis and identify challenges and opportunities for growth.
  • Be the expert on your buyers, how they buy and their buyer criteria; be an expert on your competition and how to grow market share.
  • Study our companies’ products and translate technical detail into benefits for users.
  • To educate both internal and external stakeholders about our product features and their benefits.
  • Provide information for customer service to answer calls regarding new products.
  • Performs research in order to determine the best way to produce a particular item.
  • Understand the competitive landscape—become an expert on our competition and how they are positioned.
  • Keeps up to date with changes in the market and technology that would affect new product development.
  • Understand product claims and benefits and help develop support documents or run studies to substantiate claims.
  • Conduct focus group or survey of new products or services.
  • Assist members of our sales team on calls with retailers when appropriate to provide deeper dives into the product.
  • Ability to meet deadlines.
  • Ability to listen to feedback and take actions step for improvements.



Requirements

  • BA/BS degree with minimum of 7+ years of experience in a related marketing function.
  • Past experience in product marketing, and/or product management with a minimum of 5 years with an in-house consumer product company.
  • Demonstrable experience designing and implementing successful marketing campaigns.
  • Must have a firm grasp on U.S. marketing sensibilities.
  • Excellent written and verbal communication skills -- there is a heavy amount of writing and presenting/selling ideas in this role.
  • Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring the product to life.
  • Strong analytical and project management skills with keen eye for detail.
  • Strong leadership skills.
  • Must be self-motivated, have a positive, can-do attitude.
  • Background in design and copywriting is a plus.
  • United States applicants only please.

Please submit your resume and salary requirement. Please include a message telling us why you’re the right fit for the Polygroup team!



Benefits Offered



Medical, Vision, Dental and 401K



Polygroup, an exciting, consumer product company, is committed to providing a wide range of innovative, quality, value-conscious products and services. Since our inception over 30 years ago, our passion for excellence has helped us become the biggest global manufacturer of artificial Christmas trees in the world, and a leader in above ground pools and summer inflatable toys. Our number one priority is making safe, top-of-the-line products that help our customers globally have the time of their lives all year round.Show moreShow less

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