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Salesforce Email Marketing Specialist


Salesforce Marketing Cloud Email Specialist



A Fusion Alliance Marketing Cloud email specialist is a seasoned developer in Salesforce Marketing Cloud and a thought leader in email marketing best practices. This role will be fully remote due to the current pandemic.



Job Duties

  • Provide Salesforce Marketing Cloud solutions to meet client needs including design, configuration, and testing activities
  • Provide consulting and coaching around best practices in Salesforce Marketing Cloud in the following areas:

    • Content Builder
    • HTML/CSS
    • AMPscript
    • SQL Query
    • Data Management and Analytics (including Analytic Builder Reports)
    • Creating an email marketing strategy
    • Mapping out customer journeys
    • Email design best practices
  • Be the Subject Matter Expert on the latest release information
  • Gather documentation and requirements from our clients
  • Conduct analysis of existing Salesforce accounts and make recommendations for improvements
  • Develop training materials and conduct training sessions
  • Drive email marketing tactics and campaigns to achieve client business goals
  • Support and participate in client presentations and design reviews to build strong working relationships with clients and analyze feedback to ensure alignment
  • Participate in client training and other implementation initiatives as a part of overall project deliverables



Skills And Experience

  • Highly proficient in Salesforce Marketing Cloud
  • Proficient understanding of email design with HTML/CSS
  • Excellent oral and written communication skills
  • Ability to work closely with clients and meet delivery timelines
  • Understanding of data extensions
  • Experience with AMPscript
  • Experience with SQL Query
  • Capable of building Salesforce Marketing Cloud Reporting
  • Understanding of Salesforce Marketing Cloud Analytics
  • Understanding of email marketing best practices
  • Salesforce Marketing Cloud Email Marketing Specialist Certification preferred



Other Considerations

  • Strong attention to detail
  • Strong problem solving and critical thinking skills



Established in 1994 in Indianapolis, Indiana, Fusion Alliance is highly regarded as an enterprise solution provider, delivering the practical insights, engaging customer experiences, and human-driven technologies that transform the way our clients do business. That’s why over 450 clients across more than 100 companies trust us. They know that the solutions we build alongside them are robust, scalable, usable, and secure - even in the most challenging, dynamic, and highly regulated environments. We have deep experience in delivering solutions to companies within life sciences and healthcare, banking and insurance, manufacturing, energy and utilities, and more. Copy and paste the link to learn a little more about our consultants’ experience so far! https://fusionalliance.com/careers/spotlight/Show moreShow less
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