linkedin.com sales-marketing social media marketing manager

Social Media Marketing Manager


About Us



Life360 brings families closer with smart tools designed to protect and connect the people who matter most.



Known for first-to-market solutions for modern family challenges, Life360 recently reached #1 in Apple’s US App Store’s list of free social networking apps. Nearly 1 in 10 US families with kids use Life360 an average of 12 times a day, and global membership is growing exponentially, with over 28 million active users in over 140 countries as of March 31, 2020 — making Life360 the largest mobile service for families in the world.



This reach gives us the opportunity to do unprecedented good for families through our valued core offerings: advanced location sharing, private messaging, driver monitoring, help alerts, 24/7 roadside assistance, and Crash Detection with emergency response. On average we respond to 1,000 roadside assists and dispatch 200+ ambulances each month to those in need.



Offering both free and paid memberships. In addition, the company has raised over $200 million in equity financing, and recently completed an IPO on the ASX exchange — giving our employees the liquidity of a public company with the upside of a private growth stage business.



Life360’s rapidly growing team of 150+ employees is headquartered in San Francisco, with offices in San Diego, and Las Vegas.



Primary Responsibilities



  • Evolve social strategy and drive execution for organic brand growth.
    • Help develop company policies around social media.
    • Be the subject matter expert, champion and advocate for social best practices within the company.
    • Own all organic social media channels and content calendars from ideation through publish.
    • Partner with the brand team to develop social strategies to drive organic brand growth, awareness, and authority in the family space.
  • Grow community and engagement across all channels.
    • Engage fans in one-on-one interactions on social media networks; identify and report on community trends to advise on potential opportunities or risks.
    • Have a strong understanding of what is and is not appropriate to share on Life360 social channels.
  • Support and collaborate with cross-functional team.
    • Lead key activities related to brand campaigns, product launches and other social media activities.
    • Work with LCM and content marketing to optimize conversion and education opportunities.
    • Assist Public Relations team in sourcing families for press opportunities.
  • Develop goals, performance metrics and reporting cadence.
    • Understand the effectiveness of strategy and the creative, and make recommendations for continuous improvement.
    • Prepare reports and presentations on social media marketing activities.




    Education /Experience Requirements

    • Bachelor’s degree is required, ideally in the area of Marketing, digital marketing, business or similar relevant area.
    • 5-6 years social media experience in a fast-paced and busy marketing department.
    • Loves pop culture and has an entrepreneurial spirit

    • Proficient and up-to-date knowledge of key social media platforms and best practices.

    • Digitally savvy, active on social media and highly curious about new digital trends. Bonus if you are a TikTok user. -Specific hands-on experience growing brand awareness, community and engagement through social.

    • Proven track record of developing social campaigns with clear KPIs

    • Experience bringing process to a large cross-functional team to ensure appropriate stakeholder involvement and approvals

    • Understands key audiences and drivers of the family space.

    • Demonstrated creativity and creative management, including experience in leading creative work and outside partnerships.
    Perks

    • Competitive pay and benefits
    • Health, dental and vision insurance plans
    • 401k plan
    • $200/month Quality of Life perk
    • Whatever makes you stronger makes us stronger. We buy you the things you need to improve yourself and get your job done.



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