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Paid Search Copywriter Freelance

Freelance SEM/PPC Copywriter

We are Theorem, a global managed services company, helping the world’s leading brands; publishers and agencies succeed in the digital world. Our consultancy and delivery services provide fuel for our client’s digital transformation.

We are looking for a talented Freelance Paid Search Copywriter to join our team on a part-time capacity. This role provides the opportunity to lead the development of ad copy for some of our top clients. The ideal candidate will have a solid understanding of all major search advertising platforms, industry best practices, and a unique writing style to help our clients stand out against the competition. Additionally, we’re looking for a team player with a strong passion for writing, and a basic understanding of the big picture of digital marketing; namely how online retail, PPC, SEO, item detail pages, and paid ads work together.

The ideal candidate must be a self-starter with excellent writing/editing skills employing best practices and proven ROI strategies with an interest in online retail.

‪Job Duties:

  • Write custom, keyword rich, compelling, and effective ad copy including paid search ad headlines and descriptions, product descriptions, key product features, and articles from scratch
  • Generate desired conversions (i.e. sales, request for info leads, etc.) via effective and concise ad copy for PPC paid search campaigns
  • Optimize PPC paid search ad copy to improve conversion rates
  • Enhance previously written paid search ad copy and improve overall SEM and SEO traffic
  • Actively work on long-term projects in conjunction with the performance of daily work
  • Share ideas to aid in the development of the Client’s search capability
  • Ensure all activities comply and are conducted in accordance with international, federal, state and local laws, regulations and ordinances
  • Use competitor research tools like SpyFu & SEM Rush to understand competitor themes and successes regarding ad copy.

Experience & Qualifications

· Minimum of 2-3 years’ experience Search and copywriting - Agency or Search company experience preferred

· The ability to capture prospective buyers'/audience attention and effectively write to reach them and the motivate desired action; purchase, request for more info, etc.

· Demonstrable writing skill and proficiency

· General knowledge on the inner workings of PPC, SEM, SEO and industry standards

· Experience in online retail and merchandising is a plus

· Positive, energetic, and motivated personality

· Must be accountable

· Must be results-oriented and possess an entrepreneurial spirit that thrives in a demanding, fast-paced work environment.

Job Type: Part-time

Pay: $45.00 - $60.00 per hour


  • Monday to Friday
  • On call

COVID-19 considerations:

This is remote job


  • PPC Copywriting: 3 years (Required)

Work Location:

  • Fully Remote

Work Remotely:

  • Yes

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