app jobs sales-marketing companies p puzzle senior copywriter

Senior Copywriter


Puzzle is a B2B SaaS platform with the mission to create responsive organizations at scale. Misalignment plagues organizations of all sizes wasting an incredible amount of time, money, and energy trying to create order. Puzzle is the most powerful organization design tool to help leaders build responsive teams that maximize their growth - design teams around the customer process, align financials and set performance targets. Say goodbye to large reorgs and structural overhauls, this is continuous organization design.



About Role



We are looking for a creative and talented Copywriter to write impactful copy that brings Puzzle’s brand voice to life through various channels - website, ads and email marketing. This project requires a deep understanding of our ideal customer persona, competitive landscape and brand positioning. To date, there are very broad brand guidelines on tone of voice; your work will heavily guide the direction of Puzzle’s brand through written content. The right person for the role is quick and curious, capable of addressing a problem with many different approaches and then adapting based on what they discover.



What You’ll Do:



  • Write polished, engaging copy for our website
  • Author content for sales materials; case studies, presentations, proposals, and emails
  • Review, edit and proofread content and marketing materials
  • Brainstorm and develop relevant written content; blog posts, social media posts
  • Develop helpful, creative content that addresses the needs of our audience
  • Conduct keyword research and optimize high-level company/product narrative
  • Optimize content for search engines and lead generation



Requirements

  • A strong passion for improving organization design
  • Understanding of the industry and our business' mission
  • Present a portfolio showcasing applicable projects
  • Ability to make complex marketing programs and products sound simple
  • Team player with strong collaboration skills and excellent organizational skills
  • Proficient in Google AdWords and Google Analytics
  • Any experience optimizing content marketing strategies and tactics is a plus
  • Experience with data-driven SEO/SEM analysis and optimization is a plus
  • 3+ years copywriting for B2B software companies



Responsible for Metrics:

  • Weekly Website Visitors
  • Average Website Visit Duration
  • Cost Per Click
  • Cost Per Lead
  • Cost Per Acquisition
  • Pre-Purchase unsubscribe %
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