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Social Media Manager


The Social Media Community Manager is responsible for supporting the effective execution of always-on organic social media across top social platforms for a dedicated global skincare client, focusing on the US market. The Community Manager is obsessed with all things social media and has the ideal blend of creativity, smart copywriting and a passion for community management that’s rooted in strategy and insights. Acting as the main day-to-day point of contact on a brand program, the Social Media Community Manager is required to operate onsite as an embedded member of the client team.



Job qualifications

·        Minimum 4+ years in digital, social media, public relations and/or advertising across B2B and B2C companies, with a focus on FMCG and the beauty industry

·        MBA or bachelor’s degree in Marketing or Writing strongly preferred (a combination of education and experience can be substituted)

·        Proven track record of exceptional written and verbal communication skills, with the ability to take on different brand tones and styles

·        Proficient in developing creative and aesthetically strong visuals for social media, such as graphic designed images or short-format videos/GIFs

·        Superior attention to detail and organizational skills with the ability to deliver high quality, creative work, learn quickly, and effectively multi-task and manage deadlines

·        In-depth knowledge of and passion for overseeing online community platforms and best practices

·        Proficient in reviewing, analyzing and deriving key insights from social media metrics

·        A strong understanding of popular social media channels such as (but not limited to) Facebook, Instagram, Twitter, Pinterest, YouTube, Tik Tok, Snapchat and how to effectively measure content performance on these channels

·        Stays up to date with and is knowledgeable on current and emerging social and content marketing trends

·        Familiarity with the digital media landscape outside of social media, may include paid search, SEO or e-commerce experience will be considered an asset (but not a necessity)

·      Flexible working hours to deliver timely response management including but not limited to: weekend & evening work, and travel & attendance at brand events if applicable

·      Solution-oriented with a strategic mindset and collaborative approach

·      Exceptionally results-driven, responsible and accountable

·      Skilled in multi-tasking and effective time and project management

·      Experience of cross functional team management including external agencies

·        Proficient in social media management and measurement tools such as (but not limited to) Sprout Social, Meltwater (Sysomos), Brandwatch, Sprinklr, Hootsuite, social media native platform business/ad managers, etc.)

·        Proficient in creative tools like Photoshop and Canva

·        Strong knowledge in Microsoft Office 365 tools such as (but not limited to) Word, Excel and PowerPoint, OneDrive, Microsoft Teams





Job duties

(* denotes an “essential function”)

·        * Support skincare client in building the brand presence on all social media platforms through organic content posting & community management including but not limited to: Facebook, Instagram, Twitter, Pinterest, YouTube

·        *Plan, develop and coordinate approval of the always-on organic content calendar by social platform on a quarterly and monthly basis; includes creation of social media copy and creative based on program strategy, social media & audience insights

·        *Manage all social media posting from brand owned channels

·        *Daily response management to all consumer commentary and strong proactive user engagement across all active social platforms in a timely manner; includes developing in-the-moment content and posting opportunities

·        *Lead always-on social listening to find relevant insights for the brand to have a POV and incorporate into social strategy

·        *Lead briefing, production management, liaison and approval process of any social assets/ posts which support daily & opportunistic moments

·        *Lead updating of community management response documents in line with brand objectives, priorities and TOV

·        *Monthly and quarterly social media reporting providing insights and implications about content performance, consumer audience/ behaviors on social, competitor insights & best in class industry examples which further help drive brand social media strategy and increase engagement 

·        *Remain on top of trends to gain & maintain on-going understanding of channels, retail trade and relevant industries and knowledge/ understanding of brand’s consumers and lifestyle

·        *Participate in regular status and brainstorm meetings with the integrated agency team (IAT), brand/marketing and internal teams

·        *Work collaboratively with dedicated Account Director to support with strategy and planning and program management

·        *Work collaboratively with fellow Social Media Community Managers for cross-learning opportunities, and PTO/sick day coverage

·        *Serve as ongoing brand champion to internal & external stakeholders

 

Working conditions

 Office Environment (currently remote)

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