app jobs sales-marketing companies t takeda senior product manager, medical marketing

Senior Product Manager, Medical Marketing


Senior Product Manager, Entyvio Medical Marketing (REMOTE)



OBJECTIVES:



  • Drive medical thinking for the brand team
  • Lead Entyvio and IBD disease state marketing initiatives
  • Utilize customer and marketplace insights to identify, develop, and execute business initiatives to drive disease state education that supports the brand
  • Shape and inform key strategic and tactical Entyvio and IBD disease state marketing programs

                              

ACCOUNTABILITIES: 



  • Own and execute advisory boards and consultant meetings by understanding brand strategies, tactics and anticipating organizational needs
  • Own disease state education strategy, platform, messaging, resource development and field execution
  • Lead strategic development and execution of unbranded, ‘franchise’ and disease-related initiatives as needed
  • Develop thought leader engagement strategy for marketing and develop a KOL engagement tracking platform to be used cross-organization
  • Act as key brand point person and partner to the Medical Affairs team and Thought Leader Liaison team
  • Support innovation of commercial approach through technology, customer insights, field observation and continued education
  • Act as point person for the brand team for medical thinking and opportunities to shape the market
  • Engage with internal and external partners to seek insights, best practices and identify innovations from experts
  • Contribute to the development of the annual brand business plan, create programs and tactics to support the strategy and champion that plan through engagement with cross-functional partners
  • Gain approval for marketing strategies and tactics through the required internal review processes
  • Liaise with legal, regulatory and compliance to ensure all marketing activities are compliant with regulatory and legal requirements
  • Manage outside agencies and consultants to meet expected project objectives and hold them accountable to agreed upon standards
  • Establish relationships and work with commercial partners to communicate and ensure alignment on strategy and messaging within scope of projects
  • Develop project and tactic assessments and valuations (ROI) that leverage analytics and research to identify successes. 
  • Assist with development of new team members and foster a positive culture within the team and with cross-functional colleagues
  • Serves as back-up for team members as needed and direct manager when requested

EDUCATION, BEHAVIOURAL COMPETENCIES AND SKILLS:



  • Bachelor’s degree required
  • MBA or advanced degree preferred
  • 6+ years of commercial pharmaceutical experience with minimum of 4 years in pharmaceutical marketing required
  • Sales experience preferred
  • US commercial experience preferred
  • Experience with thought leaders / key opinion leaders preferred
  • Education in Biology, Marketing, Strategy and/or Business Administration preferred
  • Must be able to perform in fast paced environments, exhibit leadership skills, and be able to influence without authority
  • Must be able to comfortably liaise with physician thought leaders
  • Must be a self-starter who can function independently or within a team
  • Strong oral and written communication skills required
  • Strong analytical, problem-solving and strategic thinking skills required
  • Must be able to collaborate and work effectively with cross-functional teams
  • Must be able to manage multiple projects simultaneously
  • Strong financial management and budgeting capabilities required



LICENSES/CERTIFICATIONS:

  • None



PHYSICAL DEMANDS: 

  • Manual dexterity required to operate office equipment (i.e. computers, phones, etc)
  • Ability to sit or stand for long periods of time
  • Carrying, handling and reaching for objects



TRAVEL REQUIREMENTS:

  • Requires approximately 30-40% travel
  • Willingness to travel to various meetings, conferences and could include nights and overnights. Some weekend and/or international travel may be required.



WHAT TAKEDA CAN OFFER YOU:

  • 401(k) with company match and Annual Retirement Contribution Plan
  • Tuition reimbursement Company match of charitable contributions
  • Health & Wellness programs including onsite flu shots and health screenings
  • Generous time off for vacation and the option to purchase additional vacation days
  • Community Outreach Programs



Empowering Our People to Shine

Learn more at takedajobs.com.

Takeda is an EEO employer of minorities, women, disabled, protected veterans, and considers qualified applicants with criminal histories in accordance with applicable laws. For more information, visit http://www.takeda.us/careers/EEO_Policy_Statement.aspx

No Phone Calls or Recruiters Please.

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