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Digital Marketing Manager


Hello!

Inpel Corporation is a new startup. We are designing an e-learning platform that aims to lower higher education cost for learners, and offer more incentives for educators. Also, the platform focuses on learning and teaching experience. Learners also can get themselves certified on our platform when they pass courses, even for degrees. Our certifications and transcripts are also designed to fulfil employers' needs better when hiring.

We are looking for an experienced Digital Marketing Manager to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Instagram, Snapchat, YouTube etc.)
  • Launch optimized online adverts through Google Ads, Facebook, Instagram, Snapchat, Twitter, YouTube etc. to increase company and brand awareness, also web traffic and conversion rate
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Participate in the preparation of online newsletters and promotional emails and organize their distribution through various channels with our content manager
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, Salesforce etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors

Requirements:

  • At least 3 years of proven experience as Digital Marketing Manager or similar role
  • Experience as marketing positions for c2c/marketplace platforms (Amazon, eBay, etc.)
  • Highly experienced in market research
  • Excellent understanding of digital marketing concepts and best practices
  • Experience in marketing with social media, Google Ads, email campaigns, and SEO/SEM
  • Proven experience and perfect knowledge with digital marketing, sales, and advertising related tools. (Salesforce, Google Ads, Social Media, Google analytics, etc.)
  • Skills and experience in creative content writing and creation
  • Skills and experience in graphic design and video editing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • Bachelor's degree in marketing or relevant field

*Inpel Corporation is an equal opportunity employer. All applicants will be considered for employment without attention to race, skin color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.*

Job Type: Full-time

Pay: $70,000.00 - $110,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Disability insurance
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Professional development assistance
  • Vision insurance

Schedule:

  • Monday to Friday
  • On call

Experience:

  • Social Media Marketing: 3 years (Required)
  • Digital Marketing: 3 years (Required)
  • c2c platform marketing: 2 years (Preferred)
  • Market Research: 3 years (Required)

Education:

  • Bachelor's (Required)

Work authorization:

  • United States (Required)

Work Location:

  • Fully Remote


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