Digital Engagement Specialist - Remote or Local
This position can be remote.
- Develop digital journeys that drive new user acquisition and deepen relationships with existing users.
- Measure and communicate results on key performance indicators: Are we achieving targeted results along the key touch points in the designed journeys? Synthesize insights to create actionable recommendations to further drive results.
- Through social media, email marketing, marketing automation, websites, online advertising and more, create year-round engagement opportunities with new and existing users.
- Develop engagement strategies to create user stickiness and promote user retention
- Analyze application workflow and determine optimal engagement points to effectively communicate with user
- Optimize engagement channels--email, text, in-app notifications, content cards, video, etc.
- Develop digital content to strengthen existing relationships with users
- Collaborate with product development team to implement marketing technology solutions
- Maintain and ensure the marketing technology stack is operating effectively
- Build customer profiles by aggregating data across web and mobile platforms
- Product ownership of Google Analytics, GTM, Mixpanel, Segment, Iterable, Hubspot, Branch
- Create a road map of social media campaigns, paid and organic
- Define goals and report on the performance of those goals
- Monitor social media performance; a/b test engagement; maximize ROI of campaigns
- Work with content creators to develop digital content that align with company service lines and promotes user engagement.
- Manage/create website content
- Optimize SEO and track performance and click through rates
- Develop and optimize landing pages to drive adoption of new programs and to generate new leads.
- A/B test website and landing page content to maximize click-through rates, engagement, lead generation
- Grow app downloads month-over-month
- Increase user retention
- Maximize customer lifetime value
- Minimize customer acquisition costs
- Stay on top of latest engagement strategies and analytical toolkits