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Director of Paid Media (Remote)


SmartBug's Director of Paid Media role is an integral part of delivering unparalleled client experiences and revenue-driven results. As a leader of our paid media team, the Director of Paid Media oversees a team of paid media strategists and our portfolio of paid media clients and will also directly manage a selective number of strategic accounts. In this role, the individual will also play a crucial part in developing our paid media strategies, processes, and service innovation. This role reports directly to the VP of Client Services.

Paid Media Expertise:
As a specialist who both handles revenue and assists in delivering services and expertise to clients outside the role's direct management, the Director of Paid Media is responsible for:
  • Operating as the main point of contact for all matters specific to your directly assigned accounts
  • Building and maintaining strong, long-lasting customer relationships
  • Overseeing customer account management for directly assigned accounts, including negotiating contracts and agreements to improve profit; escalating to Inbound Team Leads as needed.
  • Developing trusted advisor relationships with key account contacts, customer stakeholders, and executive sponsors.
  • Ensuring the timely and successful delivery of our solutions according to customer needs and objectives.
  • Defining important metrics for paid media performance.
  • Running and overseeing paid media content.
  • Effectively monitoring account budgetary goals.
  • Measuring the success of every paid media campaign based on the performance of account KPIs.
  • Staying up to date with latest paid media best practices and technologies.
  • Working with and delegating multidisciplinary teams of copywriters and designers.
  • Effectively collaborating with internal team members servicing the account.
  • Having a deep understanding of the client's business, objectives, and current gaps.
  • Ensuring the precise and seamless execution of account strategies.
  • Actively identifying and removing barriers to success.
  • Understanding at a high-level the marketing technology required to make plans successful while continually expanding on this knowledge as-needed.
  • Recommending and developing improvements to SmartBug's internal processes as it relates to paid media.
  • Actively researching and collecting data to help inform paid media strategies moving forward.
  • The regular reporting on and monitoring of performance and optimization results.
  • Driving client's revenue growth through paid media strategies and tactics.
How You Will Be Measured
A Director of Paid Media is measured on several dimensions that are key to the role, including:
  • Contribution to SmartBug revenue as measured by accounts and revenue under management
  • Client results/ROI
  • Client retention and satisfaction
  • Team's growth and performance
Experience and Education Requirements:
  • Authorization to work in the U.S. without employer sponsorship is required
  • A minimum of 5 years experience in developing, implementing, and leading paid media strategy for various channels including AdWords, Bing, Amazon, YouTube, LinkedIn, Twitter, Facebook/Instagram, Terminus, DemandBase, and other third-party ad platforms
  • Experience building multi-channel paid media budget, plans, and KPIs
  • B.A. or B.S. degree is required; aligning field preferred
  • 2+ years of experience managing and leading a team of direct reports is required
  • Proven ability to manage multiple projects and consistently meet deadlines
  • Excellent organization and time management skills
  • Ability to lead and direct internal resources with confidence, identify and act on project issues and risks, seeing each through to its proper resolution
  • Solid business acumen, management, and problem-solving skills
  • Hands-on experience with project management systems is required; experience with Teamwork is strongly preferred
  • Proven relationship-building skills and communication experience
  • Strong presentation skills and ability to communicate with executive-level clients
  • Basic understanding of digital marketing outside of Paid Media, including content marketing, SEO, and website optimization
  • Programmatic advertising experience is preferred but not required
  • Proficiency in Microsoft Office and Google Suite
  • Experience working remotely in similar roles is strongly preferred
Interview Process:
  • Phone screening
  • Video call with hiring manager
  • Video call with VP of Client Services
  • Reference checking
  • Final video interview with SmartBug's CEO
Our Extensive Employee Benefits Program Includes:
  • Generous compensation package with performance incentives
  • Health insurance with company contribution
  • Paid maternity and paternity leave
  • Paid vacation
  • Paid time off
  • 401(k) with employer matching
  • Flexible spend plan
  • Company-funded short-term disability and life insurance
  • Long-term disability
  • Annual leadership conference, SmartBugapalooza
  • Training budget
  • The flexibility of working remotely
About SmartBug Media

SmartBug Media is a fully remote globally recognized intelligent Intelligent Inbound agency that assists businesses in growing revenue through content marketing, sales enablement, web development, marketing automation, and PR. For over 10 years, SmartBug has helped businesses increase qualified leads, close customers, and enhance the reach and loyalty of their brands. We're one of a handful of HubSpot Diamond partners in the world, the highest-rated agency in the history of the HubSpot ecosystem, and named HubSpot's Global Partner of the Year in 2018. With 5 Comparably awards won in 2018 and being certified as a "Great Place to Work" a second year in a row, it's clear that it's not just our clients that like us.


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