glassdoor.com sales-marketing product marketing manager, tomotherapy/radixact

Product Marketing Manager, TomoTherapy/Radixact


Description</h1> Give hope. Give health. Make your mark in the fight against cancer.

At Accuray, we make a direct and powerful impact on the lives of cancer patients every day — helping them live longer, better lives. But our commitment to innovation offers a truly unique opportunity: the chance to change the fight against cancer — helping to develop, introduce and support new treatment delivery systems and software that will give new hope and new health to cancer patients and cancer survivors around the world.

OUR VISION AND MISSION is to work passionately to create a future without the fear, pain or human suffering of cancer. We pursue this by developing precise, innovative tumor treatment solutions that empower clinicians and help cancer patients live longer, better lives.

Accuray develops, manufactures and sells radiotherapy systems that make cancer treatments shorter, safer, personalized and more effective, ultimately enabling patients to live longer, better lives. Our radiation treatment delivery systems in combination with fully-integrated software solutions set the industry standard for precision and cover the full range of radiation therapy and radiosurgery procedures.

Summary:

The Product Marketing Manager for TT/Radixact plans and implements new product introduction(s), commercial launch, and manages key initiatives and activities for AMS (direct and distributor markets), including products, software and services to drive market adoption and commercialization. Establishes product marketing goals to drive growth, increase market share and profitability of products and services. Location can be Sunnyvale, CA; Madison, WI, or Remote in the U.S.

Essential Duties and Responsibilities:
  • Develop and maintain an in-depth, comprehensive knowledge and expertise on the assigned product portfolio, including relevant upgrades and service supporting new product introduction and new customer(s) according to the life cycle marketing process (new – 2yrs)
  • Manage the regional customer adoption and initial share of wallet (years 1-2) of the product lifecycle for the assigned product portfolio. (see lifecycle marketing process)
  • Develop and maintain an in-depth, comprehensive knowledge and expertise on competitive products and services, including pricing and forecasting dynamics, and communicate this information internally on a consistent basis.
  • Maintain an in-depth knowledge and expertise on industry trends and competitive intelligence as relates to the assigned product portfolio.
  • Develop effective content encompassing competitive pricing, positioning, segmentation and differentiation for sales tools and training curricula. (presentations, testimonials, case studies, webinars, user events, demo, etc.)
  • Integrate clinical and economical elements in product-specific new/ regionalized collateral development through collaboration and interaction with clinical and patient access teams.
  • Develop the marketing plan for assigned product portfolio.
  • Develop and deliver on the regional strategy for NPI including target list(s) for sales (early adopters, majority, laggards)
  • Establish communication plan with sites to understand barriers/success to adoption
  • Communicate and Advocate the AMS customer needs on a regular basis to the Global Product Lifecycle Management Teams.
  • Localize/ regionalize global tools and processes for the Americas.
  • Interact and regularly communicate with sales and distribution teams and other departments.
  • Develop content for and conduct product and competitive positioning and differentiation training.
  • Understand pain points of target buyer(s)/persona(s) and use to iterate market acceptance
  • Serve as the strategist with Sales to ensure deal structure is aligned with product positioning and pricing strategies and targets
  • Serve as the first point of contact for any product-related configuration or compatibility questions for new/prospective customer(s).
  • Support and interact with the Sales Operation team.
  • Visit, develop, support and maintain strong relationships with show sites, luminary sites and product champions.
  • Support the sales process through customer visits and presentations, product demonstrations, local meetings and symposia.
  • Support the win/loss analysis for the assigned product portfolio.
Requirements:
  • B.S. degree in biomedical or related field, MBA or MS, Biomedical preferred
  • Minimum 2-5 years of experience in the healthcare field, ideally with innovative, high cost, high technology products
  • Classic product management experience required; knowledge of existing and planned products and markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment; ability to apply this knowledge appropriately to diverse situations.
  • Must have excellent oral and written communication skills and be able to develop positive business relationships with all functional areas within Accuray as well as the medical community and Accuracy customers.
  • Effective presentation skills are required; knowledge of effective presentation tools and techniques; ability to present information to groups with the appropriate degree of formality.
  • Must understand the necessity and value of teamwork; ability to work effectively as part of a team.
  • Customer-focused; must have knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
  • Strong results orientation and ability to manage multiple concurrent objectives, projects, or activities, making effective judgments as to prioritizing and time allocation.
At Accuray Our commitment to patient-first outcomes drives an inclusive and collaborative work environment where the best ideas rise to the top — and everyone works to push them further. We value diversity in both the professional and personal backgrounds of our employees, as this variety adds rich energy to every team, every project and every work day. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin – including individuals with disabilities and veterans.
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